news, Author at Latest News, Headlines at Peter Zmijewski

Supercharge your marketing ROI for success

December 7, 2022 news

Measuring marketing performance is a delicate balance between science and art. There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and what wasn’t working. That has since changed. It’s now as much science as it is art. When using analytics to deploy targeted campaigns for specific marketing groups, your…

Bing

Getty Images Sues Microsoft For “Massive Infringement” Of Copyright By Bing Image Widget

December 6, 2022 news

It didn’t take long for Bing’s new Image Widget to come under fire for alleged copyright infringement. The feature, which enables online publishers to display photos pulled in by the Bing search engine, rolled out Aug. 22. Today, Getty Images filed suit in a New York federal court claiming that it’s a “massive infringement” of […] It didn’t take long for Bing’s new Image Widget to come under fire for alleged copyright infringement. The feature, which enables online publishers to display photos pulled in by the Bing search engine, rolled out Aug.…

google

Google is testing new Rewarded Ad Gate beta program for publishers

December 5, 2022 news

The program will give publishers an opportunity to monetize their most engaged users. Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.” 1. The Rewarded Ad Gate will be displayed to a visitor on their fifth-page view of each month.…

SEO

In-house vs. agency SEO work: The pros and cons

December 2, 2022 news

Looking for a change in your SEO career? Can’t decide between an in-house marketing or agency role? Here are the pros and cons to consider. Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes. While I started my career in a link building agency (the real trenches of SEO) and have the utmost respect for agencies, I’d like to…

SEM

Black Friday sales up nearly 12% from 2021

December 1, 2022 news

Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020. Inflation and “sagging consumer sentiment” accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. Adobe Analytics said online sales rose 2.3% to $9.12 billion. The company’s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country’s inflation rate, which is running at…

Samsung May Be Prepping Self Repair Assistant App

November 30, 2022November 30, 2022 news

Samsung’s self repair plans may be coming into sharper focus, with a reported Self Repair Assistant app in the works. First spotted by SamMobile, Samsung has filed for a trademark that indicates its intention to release a mobile app to assit in self repair efforts. The outlet describes the application: The trademark filing describes “Self Repair Assistant” as a “computer application software for mobile phones for self-installation and self-maintenance of smartwatches, tablets, mobile phones, and earbuds.” It’s supposed to provide “consultancy and information services relating to self-installation and self-repair” of various…

Marketing

eCommerce Email Marketing: Why Do You Need It?

November 29, 2022 news

eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media advertising may be new, flashy, and appealing to younger audiences, but when choosing between an eCommerce email marketing agency and a social media marketing agency, there are a few other factors to consider. Emails have been a tried and true method of marketing for a long time and are trusted by many generations of consumers. While social media allows for more creative expression in terms of graphics, gifs,…

Bing

Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

November 28, 2022 news

According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision will be based “on the quality of the product as much as the potential […] According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s…

google

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

November 26, 2022 news

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts…