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Social 

Are we officially saying goodbye to Twitter? It depends on who you ask

news

The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around? The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration. And I would be remiss if I didn’t mention that I sympathize with all of the employees who have been let go, by choice or not. Thousands of people losing their jobs isn’t a laughing matter and in no way…

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SEM 

Killer paid search tactics that every marketer needs to know

news

n this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can…

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SEO 

Use this SEO forecasting template to gain insights for 2023

news

Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead. Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital. Because of this,…

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Latest News 

New Meta privacy updates for teens

news

New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings. Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect: Who can see their friends list Who can see the people, Pages and…

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Marketing 

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

news

GatherUp’s examination of internal data shows benefits of inclusive process. Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make good” process. This approach,…

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Bing 

Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time

news

See how ads will display with bid increases before committing to new keyword bids. Bing Ads has introduced a new features to the Ad Preview and Diagnostics tool to help advertisers see the estimated impact of bid changes in real time. If your ads are not being delivered because your bid is too low, an icon indicating more information is available will display next to the message “Bid Too Low” in the Ad preview and diagnostics tool. Click to enlarge. Clicking the icon will pull up the the bid landscape window with…

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google 

Google launches new search, shopping and maps features

news

Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more. Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google Maps. Note that some of these were announced at the Search On event a few months ago. Find food through Multisearch See a food dish you think looks tasty and it makes you hungry? Well, now…

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Social 

Twitter adds Official badge, then Musk immediately kills it

news

The new “Official” label was announced, and then less than 24 hours later, was removed. Twitter has announced this week that there are now two different verification checkmarks you can have displayed on your profile. Then in response to one creator commenting that his “official” badge disappeared, Elon Musk announced, “I just killed it.” Twitter product liaison Esther Crawford posted about the new feature, noting the distinction between TwitterBlue subscribers and the “Official” badge. A day later, Marques Brownlee posted that his “official” badge which had been on his profile for…

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SEO 

Choosing an SEO platform

news

Reduce the time and errors involved in managing organic search campaigns. With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Ready to help your organization choose the SEO platform that is the right fit for your business needs and goals? MarTech’s Enterprise SEO Platforms: A Marketer’s Guide examines the market for…

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SEM 

New report shows Google cost per lead has increased for 91% of industries

news

The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022. A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%). Making sense of the data. LocaliQ speculates that the reason for the increases is inflation, broad keyword…

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