You are here

Author: news

SEM 

Senator claims Google isn’t doing enough to block ad scams

news

Is Google unwilling to protect consumers and small businesses on Google Ads? That’s what Senator Richard Blumenthal believes. Google isn’t doing enough to crack down on deceptive ads, demonstrating a “troubling record of inadequate due diligence against fraud and abuse.” That’s according to a letter Sen. Richard Blumenthal (D-Conn.) wrote to Google CEO Sundar Pichai. Blumenthal’s case against Google. Blumenthal is citing an investigation from last year claiming that Google advertisers are impersonating government websites and purchasing ads in an effort to scam consumers. Google claims that it took down the deceptive websites,…

Read More
Latest News 

Why marketers need identity to build consumer trust in a cookieless world

news

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands and California’s sweeping privacy law to the rise of so-called…

Read More
Marketing 

Google updates Business Profile posts spam policies

news

The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search. Google has updated what it considers to be spam when it comes to Google Business Profile posts in the Business Profile posts content policies. The new line added under the avoid section says “examples of such content that is not allowed includes “duplicate photos, posts, videos, and logos.” Duplicate. Yes, the new line says that “duplicate photos, posts, videos, and logos” was added as an example of Google posts that would be rejected…

Read More
Bing 

Bing rejected 130M ads in 2016, including 17M tech support scam ads

news

Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection. Bing Ads released its report on actions it took to keep malicious and misleading ads and advertisers off the search results in 2016. Its systems rejected 130 million ads (fewer than the 250 million were rejected in 2015) and banned 175,000 advertisers (more than the 150,000 banned the prior year). Phishing ads, ads promoting tech support scams and counterfiet goods continued to be areas in which Bing continued to battle bad actors. More than 7,000 sites were blocked for…

Read More
google 

Google adds Asian-owned attribute to business profiles

news

These labels can help some businesses with visibility and potentially increase conversions. Google has announced it has added a new attribute to Google Business Profiles for Asian-owned businesses. This new attribute can be added to your verified Google Business Profile and it makes it easier to find Asian-owned businesses in their own community. What the attribute looks like. Here is what the new Asian-owned attribute looks like in a business listing in Google Maps or Google Search: How to add the attribute. Here are the steps to add this attribute to your Google Business…

Read More
Social 

Twitter launches Location Spotlight for all professional accounts

news

The new features lets local businesses display their address, hours and more information at the top of their Twitter profile. Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts. What is Location Spotlight? Businesses that use this feature can display various types of location and contact information at the top of their Twitter profile. Twitter is also integrating Google Maps to show a map of the business location, which users can click on to get directions. How it works. Go to Edit Profile > Edit professional profile…

Read More
SEO 

Staying virtual; Wednesday’s daily brief

news

Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, being in-person isn’t worth anyone’s well-being. That’s why we’re planning to continue virtual SMX and MarTech events in 2022. I want to be amongst my fellow search marketers as much as anyone, but…

Read More
SEM 

Planning and creating the perfect landing page

news

Landing pages can make or break your digital marketing. Learn how to create landing pages that convert. If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and optimize them in order to maximize conversion rates. This guide from SharpSpring is written for any marketer looking…

Read More
Latest News 

Google’s 3D Swirl ad format now available in DV360

news

The interactive ads are available in three sizes for mobile. Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said in the announcement. How they work. If you have existing 3D assets, upload them to Google Web Designer and select one of the Swirl templates or build creative from scratch. You can also use…

Read More
Marketing 

Salesforce’s Einstein boosts search in its Commerce Cloud

news

The new features make it easier for online retailers to tailor site search to their visitors. Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. Today, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The company says its platform is used by 2,400 sites in about 50 countries, handling over 350 million online shoppers monthly. In May, Einstein-powered enhancements were made to Commerce Cloud’s Predictive Sort,…

Read More