news, Author at Latest News, Headlines at Peter Zmijewski

Previously announced at Google I/O, SeekToAction markup is now out of beta. At Google I/O, the company announced new ways for Google to understand how to timestamp your videos for key moments in Google Search. Today, Google said that SeekToAction markup is now out of beta and can be used for any site with videos. What are key moments? Key moments are displayed in Google Search for videos where Google can determine the sections of timestamps of the video. Google lets searchers jump to sections of the video (key moments), directly from the search results. Key moments…

Bing

Bing now officially supports Fact Check label with ClaimReview markup

July 5, 2022 news

About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results. Bing has finally announced their official support for the “Fact Check” label in search. This is powered by the ClaimReview schema markup and now shows up in the Bing search results. We reported about Bing adding this to their webmaster documentation a few months ago, but the search results did not start showing the label until yesterday. Now if you do searches, you may see a line that reads “Fact checked by Snopes”…

google

Google Maps local listing now showing web search results

July 4, 2022 news

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom. Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”. We, at Search Engine Land, were able to replicate this. Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.” What it looks like. Here…

SEO

How to empower your SEO and digital marketing strategy with data

June 30, 2022 news

Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat. After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic. Now, you’ll need to empower your team with the right data to help you continue to grow and shape your digital marketing strategy. Setting up your…

SEM

Your 5 biggest Google Ads challenges & how to solve them

June 29, 2022 news

Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning. Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 2021, so the pressure is on to boost performance and increase conversions. To successfully navigate the paid search landscape marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their…

Report: American Innovation and Choice Online Act Will Drive Inflation

June 28, 2022 news

A new report by Committee to Unleash Prosperity economists says an antitrust bill making its way through Congress “will make inflation worse.” The American Innovation and Choice Online Act is a piece of antitrust legislation introduced by Senators Amy Klobuchar, Chuck Grassley, and John Kennedy. The bill’s aim is to reduce the influence of Big Tech and help level the playing field for smaller companies, as well as better serve consumers. According to the report by Dr. Arthur B. Laffer and John Barrington Burke, the bill will actually make things worse…

Marketing

Google Shopping is largest growth opportunity for most online retailers in 2019

June 27, 2022 news

Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible. I’ve made the argument for the importance of Google Shopping many times now, but it still doesn’t feel like reality has truly set in for many retail paid search advertisers. Put simply, Shopping is the single most important aspect of paid search management for most online retailers today, and that’s only continued to become truer in the final weeks of the year heading into 2019. Here are my thoughts on…

Bing

Bing says links are still a very important ranking factor

June 25, 2022 news

A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings. Here is a snippet of the interview that drew our attention: “We’re…

google

NBCUniversal, Google competing to help Netflix deliver ad-based option

June 24, 2022 news

Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership. Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had lost about 200,000 subscribers, which is the first time the streaming platform had lost any subscribers in over 10 years. Netflix reports that its user base is growing, however. One reason this may occur could be password sharing due to the increase in monthly fees. Either way,…