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Author: news

Social 

Twitter testing Notes, a long-form content feature

news

Twitter’s Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets. Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. When this will become available to all Twitter users? It’s unclear. Twitter noted: “We’re excited for the moment when everyone can use Notes, but for now, our focus is on building it right. A large part of that is engaging with writers and building community.” For now, Twitter…

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SEO 

Google cuts back on SEO office hours format, frequency

news

This is a substantial change to the original format that has been so helpful to SEOs over the past decade. In late April, John Mueller of Google announced a change in the format of the Google SEO office hours segment. Historically, Mueller would answer Google search and SEO questions from site owners, webmasters, SEOs and others live to help these people through some challenging SEO-related help. Now, Mueller is asking you to submit questions beforehand and he will record answers to them and publish them later on. What changed. Here is…

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SEM 

Spotify commits to brand safety for podcasts

news

This is Spotify’s latest attempt at keeping the platform a safe environment for creators, listeners and advertisers. Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their brand. What Spotify says. In a blog post Spotify adds “As podcasts have grown from a niche to mainstream medium, so…

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Latest News 

Pinterest introduces Idea ads and paid partnership tools

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The new features are aimed at helping brands and creators reach consumers through creative images and videos. Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content. Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas in action.” When shoppers click on the ads they’re taken to the brand’s website to view relevant information.…

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Marketing 

The latest jobs in search marketing

news

On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. June 17 SEO Manager @ CopyPress (U.S. remote) Salary: $60k/yr Overseeing SEO training for two teams, offering support and training to new/existing employees. Offering strategic direction and business planning for the SEO team.…

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Bing 

5 surprising paid-search insights to help you win the holidays

news

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right price. Recently,…

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google 

Google Search Console compare feature in performance reports

news

This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling. Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across clicks, impressions and other metrics. It turns out this is not new, it has been around for a while and I had some brain fog. I have updated the story to reflect this is not new and decided to leave it up, as it may help others. What…

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Social 

Social Media – Risk or Reward for Your Brand? September 22 Webcast

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With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. Whether it’s an innocent but inappropriate posting by an intern, or a sophisticated hack into your passwords – all brands face some level of social media risk. What if you could dramatically decrease the risk to your accounts, so you can continue to reap the enormous economic benefits of investment in social media for your brand? In this webcast from our sister-site Digital Marketing Depot, learn how you can enhance control and oversight into…

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SEO 

Top 7 SEO tips for WordPress sites

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Making small changes to your WordPress site can significantly increase your SEO. If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. 1. Make sure HTTPS is enabled Using an SSL certificate to secure your website lets your viewers know your site is secure, which helps with ranking. SSL certificates are available both free and paid. Once you have…

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SEM 

How your PPC conversions will be impacted without privacy-first measurement

news

What happens if you don’t build new measurement frameworks? Decreased PPC performance, for starters. Let’s avoid this. Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes? Above all, marketers will suffer from signal loss, which will negatively impact how we measure campaign performance, optimize campaigns over time, create audiences for ad distribution and drive growth within our digital channels.…

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