news, Author at Latest News, Headlines at Peter Zmijewski

Employees Tell Apple to ‘Get Out of Our Way’ Over Hybrid Work Plans

May 5, 2022 news

Apple employees are once again pushing back against the company’s hybrid work plans. Apple’s efforts to bring employees back to the office have been fraught with challenges, with the company repeatedly pushing its return date back as a result of surges in the pandemic. The company finally began requiring employees to come back at least one day a week, starting in mid-April, and increased it to two days a week on May 2. By May 23, employees will be required to be in-person at least three days a week. In response,…

Marketing

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

May 4, 2022 news

A handful of new additions this month will be warmly welcomed by Microsoft advertisers. Spring has been quite the busy season for Microsoft Advertising. First we heard about the news on RSA extensions adding an extra 60 days, then the search behemoth announced innovate new cash-back incentives ads. A handful of additions and upgrades have been announced in May, led by Auto-generated remarketing lists. New auto-generated remarketing lists You may see a new notification about audiences when logging into your Microsoft Advertising account. These new audiences are for those looking to “get…

Bing

Bingbot user-agent change coming in the Fall of 2022

May 3, 2022 news

Bing will stop using the historical user-agent and transition fully to the new user-agents. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it will stop using its historical user-agent by Fall 2022. That user-agent looks like this: Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) New user-agent. Bing will use a user-agent that identifies the specific…

google

Google Ads API v10.1 is now available

May 2, 2022 news

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. What is new. Google published a detailed release notes of what is new in version 10.1 but here are the highlights it wrote in this blog post: Added support for Discovery campaigns. You can create and update the campaigns using CampaignService and retrieve their attributes and performance metrics using GoogleAdsService.Search and GoogleAdsService.SearchStream.…

SEO

SERP feature trends every SEO must know

April 28, 2022 news

How can you leverage SERP features to increase your visibility on search and reach more of your target audience? Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. Today there are more than 40 different interactive elements or SERP features that can appear. These responsive results offer an improved user experience, but pose a real challenge to search engine optimization (SEO). So, how can you know what SERP features should be at the forefront of your…

SEM

Brands plan to invest more in search in the next 12 months

April 27, 2022 news

One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening. With more people working from home, the lines between work and personal time are more blurred than ever. As such, a new report by Forrester, done on behalf of Microsoft, says there is a new persona that brands and marketers need to be aware of: the “workday consumer.” What is a workday consumer? They are online more often than before the pandemic. They switch between work and personal to-do lists throughout…

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

April 26, 2022 news

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced products from retailers across the web. This section is live now and can be found in the Shopping tab.…

Marketing

Improve the customer journey experience with these proven steps

April 25, 2022 news

In this webinar, Shutterfly’s head of marketing shares the secret behind its CX strategy. It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant customer journeys in its CX…

Bing

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

April 23, 2022 news

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. This article has been updated with additional details about native advertising. Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strained partnership that traces back to 2009. What is changing? Microsoft’s…