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google 

Google SpamBrain: AI-based spam prevention system launched in 2018

news

Google said it identified about six-times more spam in 2021 than in 2020. Meet SpamBrain. That is the name of Google’s AI-based spam prevention system that the search company launched in 2018, yes over a few years ago. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%. SpamBrain. It is the first we are hearing the name SpamBrain. Google referenced it in the 2018 Google spam report, specifically…

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Social 

aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS

news

In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […] In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch…

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SEO 

See who’s speaking at SMX Advanced!

news

Join 50+ of the world’s most respected search marketing minds at SMX Advanced – online June 14-15. Staying relevant in an increasingly crowded digital world requires you to focus on and drive the metrics that matter most… while staying a step (or two) ahead of your competitors. Smart marketers know that achieving this level of success requires training with trusted experts who are eager to share what it takes to win. Join 50+ of the world’s most respected search marketing minds at SMX Advanced – online June 14-15 – to explore the latest, most…

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SEM 

3 powerful micro-conversion strategies for paid social

news

Micro-conversions have the potential to decrease costs and improve conversion rates. Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social strategies. When marketers get way into the weeds with conversions, they often forget about the benefits, and long-term impact, of micro-conversions. What are micro-conversions? Micro-conversions signal high intent and a strong likelihood that someone will convert on our primary…

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Latest News 

Pinterest for WooCommerce extension turns products into shoppable pins

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Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users. Use WooCommerce? If so, there’s a new way to put your products in front of Pinterest users. The new Pinterest for WooCommerce extension turns all of your products into shoppable product Pins, regardless of what types of products you sell. It also automatically updates product details, such as pricing and availability. After installing the extension, your product catalog will show up in the feed of Pinterest users, as well as when they search and…

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Marketing 

The latest jobs in search marketing

news

On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. April 15 On-Page SEO Specialist @ Rankings (U.S. remote) Salary: $50-65k/yr Publish new content and improve existing content. Creating keyword-targeted copy to optimize content for specific key phrases. Paid Search Specialist @ Vitamin…

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Bing 

Why Google dropped Bing Discover pages from its index

news

No matter how big you are, if you go against Google’s guidelines it can end up biting you. Earlier this month, Google dropped a subset of Bing’s website from its index. The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search. Bing.com/discover not in Google’s index. Here is a screenshot of Google showing no results from Bing Discover for a site:bing.com/discover command. How much traffic was lost? SEM Rush reports show a significant amount, just look at this chart showing the…

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google 

Google’s new highly cited label for top stories now live

news

Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results. Google’s new highly cited label for top stories in the mobile US English search results are now rolling out. Google announced this feature a few weeks ago and told us it would be rolling out soon, and now it is. What it looks like. Here is a screenshot I took last night on my iPhone (while in New York) of the label showing up in this story. I first noticed…

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Social 

Twitter will let you leave a conversation through ‘unmentioning’

news

A new unmentioning feature lets you and your brands leave Twitter threads. Twitter is rolling out a feature to let you leave a conversation on Twitter with what the company calls “Unmentioning.” The company announced this on Twitter saying “we’re experimenting with Unmentioning—a way to help you protect your peace and remove yourself from conversations—available on Web for some of you now.” What is unmentioning. Unmentioning is a way to remove yourself from an ongoing Twitter conversation without communicating to the people on that conversation that you left. We are all stuck on…

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SEM 

Search Engine Land seeks editor to cover paid search marketing

news

Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more. Come work with us! We’re looking for an Editor to join the team as a key reporter on topics related to pay-per-click search and social media marketing as well as digital commerce advertising. Reporting to the VP, Content, the Editor will contribute to Search Engine Land’s daily production of news, features, newsletters, analysis, special projects and more. As one of several authoritative journalists on the team, the Editor also helps to create agendas for…

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