You are here

Author: news

SEO 

R.A.C.E to success: A strategic framework to win at SEO

news

You can find success in your SEO strategy by following these steps. SEO can be broken down into clear, repeatable steps. We know that: Content is king and user experience is queen. Google wants us to create unique, relevant, comprehensive content so that searches can find exactly what they are looking for. Websites should load fast and make it easy for users to perform their desired actions. The content and experience of the site should be worthy of being mentioned and linked to by other relevant, authoritative websites. In this way, optimizing for SEO can be…

Read More
Latest News 

Windows 11 Smart App Control Requires a Reset to Enable

news

Microsoft is working on a new feature that promises to increase security on Window 11, but will require a complete reset to enable it on existing devices. Smart App Control is designed to help protect Windows computers from malicious applications. The feature blocks untrusted and unsigned applications. Unlike some features, which are implemented at a higher level, Smart App Control is part of the core OS, operating at the process level. The feature also uses AI in an effort to increase protection. Smart App Control goes beyond previous built-in browser protections…

Read More
Marketing 

Top data and analytics trends for the digital-first marketer

news

In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide. As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success.

Read More
Bing 

Bing revives its cashback program with Rebates

news

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing. Why we care In the wake of numerous developments in the e-commerce sector, such as PayPal’s acquisition of Honey, Google’s revamped Shopping experience and third-party coupon sites partnering up with publishers, Bing is offering incentives for users to do their shopping…

Read More
google 

Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers

news

As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking algorithm. It seems like the March 2022 product reviews update is just about done rolling out now, so we asked some of the data providers that track the ranking volatility, to tell us what they are seeing. In short, Semrush and RankRanger are showing that the March 2022 product reviews…

Read More
Social 

Twitter tests 3 new ad formats

news

Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like.Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web). Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can…

Read More
SEO 

How to keep your SEO clients engaged: 8 communication touchpoints

news

Take the time to review your communication plan to keep your projects on track and your clients happy. SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. That means communication is key. Having a plan for how you will communicate with your clients throughout the engagement is an important part of SEO project management. Often when things go wrong, it’s not the work that’s the problem,…

Read More
SEM 

How paid search marketers can address brand measurement challenges and grow in their careers

news

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Climbing the corporate ladder isn’t always the most straightforward process, especially for paid search marketers. Professionals seeking to grow their careers need to map out a path, accounting for their unique roles within their organizations. “The most important thing is to look at your current position,” said Pascal Skropke, CMO of Design-Bestseller, at SMX Next. “Not everybody has the opportunity to work…

Read More
Latest News 

US May Follow EU in Crackdown on Gatekeeper Tech Companies

news

The US may soon follow the EU in cracking down on gatekeeper companies, as governments become increasingly wary of Big Tech. The EU introduced the Digital Markets Act (DMA) in late March, its most comprehensive attempt to rein in Big Tech’s power. Gatekeeper companies — companies that run a “platform,” have a market cap of at least $82 billion, and at least 45,000 active users — are especially addressed by the DMA. For example, the DMA would require messaging platforms to open up and work with smaller competitors, and could even force…

Read More
Marketing 

Client in-housing, competition for talent top digital agency concerns

news

Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet the needs of their clients and…

Read More