news, Author at Latest News, Headlines at Peter Zmijewski

Spotify Bucks Pressure, Won’t Pull Out of Russia

March 5, 2022 news

In what is sure to be (another) unpopular move, Spotify has said it will not pull out of Russia in response to its invasion of Ukraine. Companies around the world are trying to put pressure on Russia by withdrawing their services and products from the Russian market. The goal is to help make Russia’s invasion of Ukraine so unpopular at home that Vladimir Putin is forced to abandon it. Numerous companies have already take such action, including heavy-hitters like Apple. Spotify, however, is not following suit. “We think it’s critically important…

Bing

Insights to reimagine your holiday 2020 planning

March 4, 2022 news

The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever. The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that is top of mind with most businesses: What’s in store for the holiday retail season in 2020? To help you navigate this uncertain environment here’s five insights we’ve generated at Microsoft Advertising to help your holiday planning: Holiday retail sales often stay strong even…

google

Google Bringing Back Employees Three Days a Week Starting April

March 3, 2022 news

Google has told employees they should start coming into the office three days a week, beginning April 4, as the pandemic winds down. Like many companies, Google has changed its plans multiple times as the pandemic has continued. The company was preparing to bring employees back to the office months ago, before the Omicron variant gained traction. According to Geekwire, the company has notified employees in the Seattle and Kirkland, Washington area, that they will be required to be in the office at least three days a week. The company…

SEM

Demographic audiences double the reach of narrow interest audiences, Facebook says

March 1, 2022 news

However, both strategies perform similarly when reach is comparable. Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of consumer packaged goods (CPG) campaigns published by Facebook. However, both types of targeting performed comparably when interest audiences were broad enough. The analysis included 50 CPG campaigns in the EMEA region, measured using Facebook Brand Lift. Why we care. The big takeaway from Facebook’s analysis is that some interest audiences are too small to generate…

SEO

How to turn data into insights and impactful SEO strategies

February 28, 2022 news

Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy. In SEO, you have access to so much data. But what good is all that data if you aren’t turning it into actionable strategies that have a clear and measurable impact? Used correctly, you can do many things with Google Analytics combined with Data Studio: pulling data, turning it into insights, and then using those insights to acquire, serve and retain customers. Ready to learn how to turn…

GM Kills Off Marketplace

February 24, 2022 news

GM has announced it has killed off Marketplace, one of its more innovative convenience features. Marketplace was an app that allowed GM owners to purchase gas, food, drinks, and more from their in-vehicle infotainment systems. The company first unveiled the product in 2017, and it was a comprehensive way for drivers to access various roadside services. In addition to fuel, food, and drinks, drivers could make hotel reservations, as well as order curbside pickup. Marketplace was also touted as a way for businesses to more easily engage with drivers and…

Marketing

David Crosby Calls Spotify ‘Scummy People’ As Music Pulled

February 23, 2022 news

Spotify’s troubles continue to mount with music legend David Crosby calling the people who work there “scummy people.” Spotify found itself in hot water over its relationship with Joe Rogan. Rogan’s show has been criticized repeatedly for spreading misinformation about the COVID pandemic, as well as for language Rogan himself has used over the years. Neil Young became one of the biggest names to call the platform out and pull his entire catalog of music, but Crosby is being even more blunt, saying he doesn’t believe the company will suddenly develop…

Bing

Bing Maps Launches New User Interface

February 22, 2022 news

Bing Maps has been doing some cool stuff lately on the functionality side of things, but the look-and-feel has been pretty stagnant for about a year now — since Bing’s launch last summer. To remedy that, Bing has announced the full launch of its new Maps experience. Here’s what Bing Maps looked like in June […] Bing Maps has been doing some cool stuff lately on the functionality side of things, but the look-and-feel has been pretty stagnant for about a year now — since Bing’s launch last summer. To…

google

Google testing questions and answers in the Google Maps interface

February 21, 2022 news

This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps. Google is testing displaying the questions and answers feature in the Google Maps interface that it initially launched in 2017 for local panels in Google Search. Now some are able to see the questions and answers box in Google Maps local listings for businesses, although I cannot personally replicate this. What it looks like. Allie Margeson posted a screenshot of this on Twitter: Previously. Google only launched this officially in desktop search, on mobile search, or on Android…