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Author: news

Social 

LinkedIn’s Service Pages for freelancers adds features to showcase credibility

news

Service Page owners can now show the organization they work for and include media from their portfolio. LinkedIn has added the ability to include LinkedIn Page (your organization’s page) info and media to Service Pages, according to an email shared by Matt Navarra. Image: LinkedIn. Services Pages (shown above) appear in LinkedIn’s Service Marketplace, a Fiverr and Upwork competitor where SEO and PPC freelancers can market their services. Why we care. One of the biggest challenges to finding a suitable freelancer is vetting them. These new features enable freelancers to show more of their…

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SEM 

Microsoft Advertising launches Cruise Ads

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Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients. Microsoft Advertising is launching Cruise Ads in open beta, the company announced Wednesday. Cruise Ads are Microsoft Advertising’s latest vertical-specific ad format and is currently only available to advertisers targeting customers in the U.S. The anatomy of Microsoft Advertising Cruise Ads. Image: Microsoft Advertising. How Cruise Ads work. Cruise Ads are an automated ad format that leverages feed data to match offers to searches. Keywords aren’t necessary, although advertisers…

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SEO 

Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs

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The company also announced feature updates, including video embeds and integration with Bing Maps. Smart Pages, Microsoft’s free website building service, is available to all US-based small and medium-sized businesses, the company announced Wednesday. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps and an updated Social Posts section. Why we care. Far too many SMBs operate with just a social media profile or a local listing as their only online presence. Having your own website opens up more opportunities to connect with potential…

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Latest News 

Amazon Elastic File System Achieves Sub-Millisecond Read Speed

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AWS has announced a major upgrade to its Elastic File System (EFS), achieving sub-millisecond speeds. EFS is at the heart of the AWS platform, and is used in a wide array of applications. As a result, any increase in performance can result in significant quality-of-life improvements for AWS customers. The latest announcement should be welcome to the company’s customers, with EFS now boasting sub-millisecond read latency. “Up until today, EFS latency for read operations (both data and metadata) was typically in the low single-digit milliseconds,” writes Jeff Barr, Chief Evangelist for…

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Marketing 

Mozilla and Meta Team Up on Privacy-Respecting Ad Tech

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Mozilla and Meta have teamed up in one of the most unlikely pairings, in an effort to create privacy-respecting ad tech. The advertising industry is currently caught in a dilemma between mining the information it needs to be profitable and respecting user privacy. The two have generally been mutually exclusive, with privacy losing out — at least until recently. Efforts by Apple to improve privacy and give users options to reduce how much companies can track their activity have made a significant dent in many ad companies’ business, including Meta.…

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Bing 

Bing Social Search Now Recommends People To Follow On Twitter

news

Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new feature offering these types of recommendations. Do a search on Bing Social Search for anything, such as apple, and Bing comes back with recommendations like this on the right-hand side of the page: Hits… […] Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new feature offering these types of recommendations.   Do a search on Bing Social Search for…

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google 

How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge

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In this tutorial, you’ll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system. On January 31, Google released the URL Inspection API, enabling you to programmatically check the status of URLs in bulk (based on properties you have access to in GSC). Although you could always inspect one URL at a time in GSC to see if a URL was indexed, this is the first time you can check the indexing status of URLs in bulk (based on data directly from Google). The API opens…

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Social 

Facebook Opens Up Its ‘Platform’ To Everyone

news

“Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform” initiative. Basically there’s no direct search angle here but it’s an interesting and potentially important development. First, what is it […] “Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform”…

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SEO 

How marketers can create a holistic search strategy

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SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies. Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few marketing teams know how to align the tactics, insights and goals of both effectively. This is why so many search professionals speak of implementing holistic strategies. “Building a holistic search strategy can be tricky,” said Hannah Johnson, associate SEO manager at Merkle, at SMX Next. “You…

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SEM 

Google launches revamped Search Ads 360

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The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines. Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. The refresh Search Ads 360 interface. Image: Google. The new experience will start rolling out over the next few months. Google will share migration timelines…

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