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google 

Google Will Now Allow Legacy G Suite Users to Upgrade to Free Accounts

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Google is backing down after igniting a firestorm, and will not force free, legacy G Suite accounts to upgrade to paid Google Workspace plans. Google allows individuals and businesses to use its services in concert with their own domain name. This means they can have an email that ends in their domain name, rather than @gmail.com. For years, it was possible to sign up for this service, called G Suite, for free. Eventually Google renamed the service to Google Workspace and ended the free accounts, although existing accounts were grandfathered…

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Social 

Twitter Communities Comes to Android

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Twitter has brought its Communities to Android, after first rolling out the feature to iOS in September 2021. When Twitter introduced Communities, it billed it as a way to for like-minded people to engage in more intimate conversations. Some conversations aren’t for everyone, just the people who want to talk about the thing you want to talk about. When you join a Community, you can Tweet directly to that group instead of to all your followers. Only members in the same Community are able to reply and join the conversation so…

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SEO 

How AI can automate SEO tasks at scale

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AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble distinguishing between these concepts. “Artificial intelligence is essentially the term that defines the whole space,” said Eric Enge, president of Pilot…

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Latest News 

Women’s Group Criticizes Sen. Klobuchar’s Antitrust Bill

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The American Innovation and Choice Online Act, a bipartisan bill aimed at reigning in Big Tech, is receiving criticism from an unlikely source. The American Innovation and Choice Online Act was introduced by Sens. Amy Klobuchar, Chuck Grassley, and John Kennedy as an effort to reign in Big Tech’s influence. In particular, the bill would prevent Big Tech companies from favoring their own services and products. “As dominant digital platforms—some of the biggest companies our world has ever seen—increasingly give preference to their own products and services, we must put…

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Marketing 

How To Use Videos For Social Media Promotion

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Video is one of the best tools you can include in your marketing strategy today. A study shows that people who spend time watching videos online have increased by at least 32% per year. On average, an individual spends at least 100 minutes watching a video in a day. That means 25 days of watching. If you are looking forward to using video for social media promotion, you should factor this when coming up with your strategy. Notably, there are many ways videos can be used in social media marketing.…

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Bing 

Bing Maps Overhauls Interface, Exposes Map Apps To All

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Bing has announced a series of updates to the Bing Maps interface, including a very welcome move to make its collection of Map Apps easier to find. Map Apps is a growing collection of tools that expand the capabilities of Bing Maps; some — like the Taxi Fare Calculator and Parking Finder — are extremely […] Bing has announced a series of updates to the Bing Maps interface, including a very welcome move to make its collection of Map Apps easier to find. Map Apps is a growing collection of tools that expand the…

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google 

Google Ads bug again for Gmail on desktop Safari browsers

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Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. This is impacting only Google Ads that should be served in Gmail for users accessing their email using the Safari desktop browser. What is the issue. The issue seems to be an issue with displaying or serving the ads to this “significant subset of users” on Safari desktop while accessing Gmail. When it started. Google said this issue first started on Saturday…

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Social 

How To Leverage The New Facebook Platform

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The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now have instant access to Facebook’s twenty-four million members. And, even better, applications developed for the Facebook Platform can serve their […] The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now…

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SEM 

How to automate your ad copy without sacrificing control

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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs. “The more the platforms automate, the more we, as search marketers, lose control.” That has largely been the rhetoric over the years, and while there is certainly some truth to it, there are techniques that can help you reap the benefits of automation without sacrificing control. Google has already announced plans to…

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SEO 

How to build a long-term, search-first marketing strategy

news

A transformed digital landscape means marketers must think search-first. “There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.” He added, “Consumers begin their journey with the tool that many of us use…

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