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google 

Google Ads Was Down Tuesday Evening

news

Google Ads was down Tuesday evening, impacting a large number of users. Users started experiencing issues with Google Ads Tuesday evening. The company acknowledged an issue impacting its users. We’re aware of a problem with Google Ads affecting a significant subset of users. Just under three hours later, the company said the problems was fixed. The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. The affected users are able to access Google Ads, but may not have access to…

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Social 

TikTok Now the Internet’s Most Popular Site, Edging Out Google

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TikTok has taken the top spot as the world’s most popular website, beating out Google and Facebook. TikTok has been on a tear over the last few years, and was a big winner among social media platforms during t he pandemic. Not even attempts by the Trump administration to ban the app could blunt its growth. In fact, the platform recently crossed the 1 billion user mark. According to CBS News, TikTok is now the most popular site on the internet, and the most widely used social media platform. In contrast, Google, Facebook, Microsoft,…

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SEM 

PPC 2021 in review: Privacy and automation force advertisers to adapt

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From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies and navigated their role in an increasingly automated industry. Prompted by the vision that platforms, like Google, have for their services as well as increased concern over user privacy, these changes underscored adaptability as one of the traits that define…

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SEO 

Messy SEO: Fixing site structure while a Google title change sinks clickthroughs

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In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part 4, we discussed the issues arising from Google’s title changes and…

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Latest News 

Microsoft Buying Xandr Ad Business From AT&T

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AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world. The ad industry has been working to cope with changes to online advertising, including initiatives to replace the web browser cookies that have formed the backbone of the industry for years. AT&T says Xandr compliments Microsoft’s current efforts in the context of the open web. “Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it…

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Marketing 

YouTube TV May Lose Disney Channels

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YouTube TV may lose access to Disney-owned channels as the two companies work to hammer out a new deal. YouTube TV is one of the premier streaming TV services, offering a good blend of channels, price and industry-leading cloud DVR. Unfortunately, for its customers, YouTube TV may be on the verge of losing one of its most appealing channel packages. The company is warning that it may lose all of Disney-owned channels once the current deal expires on Friday, December 17. We’re now in negotiations with Disney to continue distributing their content…

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Bing 

Bing Integrates Facebook Likes Further Into Its Search Results

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Bing announced that it has integrated Facebook Likes within its regular search results, similar to a move that Google made with social “shares” from Twitter and other services last week. Facebook Likes Previously Separated In October, Bing added Facebook Likes to the bottom of its search results page. If you searched for something that one […] Bing announced that it has integrated Facebook Likes within its regular search results, similar to a move that Google made with social “shares” from Twitter and other services last week. Facebook Likes Previously Separated…

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google 

Google also had a local search update from November 30 through December 8

news

This overlapped other ranking updates and a Google map and local pack update design change. Google has confirmed that it ran a local search ranking update between November 30th and December 8th — it is calling the November 2021 local search update. Google said this update was about “rebalancing of various factors we consider in generating local search results.” Why we care. You may have noticed significant local ranking changes in the Google Maps and local pack results. This, along with the new local interface update, may have resulted in traffic changes to your…

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Social 

Facebook, Google, Snap and Others Bypassing Apple’s Privacy Features

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New reports are demonstrating that some of the biggest iOS app makers are bypassing Apple’s App Tracking Transparency (ATT) privacy settings. Apple introduced ATT in an effort to provide users more control over their data, forcing companies to ask for permission before tracking their activity across websites and services. Theoretically, if a user asks an app not to track them, the app is supposed to respect the user’s wishes. Unfortunately, it appears some of the biggest platforms are ignoring users’ wishes and tracking them anyway. Facebook (no real surprise there),…

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SEO 

How to effectively deliver the results of your work to clients

news

When working with clients, make sure you have everything you need for effective communication to build lasting relationships. One of the most challenging aspects of providing SEO services is proving the value of your work to clients. To address this problem, SE Ranking sat down with representatives of both digital agencies and businesses from the US, UK and Australia to discuss the main issues that occur in the communication between agencies and their clients and to find reasonable solutions for them. This article highlights actionable insights and useful advice shared during the…

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