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SEM 

Google Ads refreshes custom columns UI and adds new metrics

news

When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Google Ads is rolling out a new user interface for custom columns as well as new metrics, a Google spokesperson has confirmed to Search Engine Land. “The update will be rolling out to all advertisers in the next few weeks,” a Google spokesperson said. Tip of the hat to PPCGreg on Twitter for first bringing this to our attention. The new custom column UI, with…

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Latest News 

Want to Remote Start Your Toyota? You’ll Need to Pay a Subscription

news

Toyota has revealed that customers will need to pay a subscription fee to use the remote start functionality of their key fobs. Remote start is a popular add-on feature for many vehicles, and can be a life-saver in cold or extremely hot weather. Unfortunately, Toyota customers who thought their vehicles came with remote start are in for a bit of a surprise: They’ll need to pay a subscription fee to continue using it. Subscription-based services have become incredibly popular in the tech industry, with everyone from enterprise software providers to…

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Marketing 

UK Takes Aim at Adtech, Warns Against Unlawful Behavior

news

Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior. Adtech has becoming an increasingly controversial business model. No longer content to simply offer and sell goods or services for a fair price, companies have built entire businesses around treating their customers as the product, mining every last bit of data about them — whether they like it or not. Some companies are pushing back with privacy-oriented services, such as Apple’s App Tracking Transparency or DuckDuckGo’s App Tracking Protection for Android. Denham is throwing…

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Bing 

Bing Getting Ready To Launch HTML5 Interface? Live Tiles, Instant Results & More

news

Rafael Rivera spotted a new Bing interface where Bing was overlaying “live titles” on top of the home page’s awesome backgrounds. This is the new Bing HTML5 interface, that Bing has been for several months. Winrumors reports that along with these “live titles,” Bing will be introducing a form of Google Instant search. The Instant […] Rafael Rivera spotted a new Bing interface where Bing was overlaying “live titles” on top of the home page’s awesome backgrounds. This is the new Bing HTML5 interface, that Bing has been for several months. Winrumors reports that along with these…

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google 

Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers

news

RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year. On December 1, 2021, Google began to roll out the second product reviews update of the year, the December 2021 product reviews update. This was at the tail-end of the November 2021 core update that finished rolling out the day before, on November 30, 2021 (note, this is an important point for this story). RankRanger and Semrush, two SEO toolsets, sent us data that showed that the December 2021 product reviews update was more volatile than the April…

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Social 

Instagram is adding more e-commerce support with ads in the Shop tab

news

The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months. Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. The ads are rolling out now to mobile users in the U.S. Why we care Ads in Instagram Shops may provide retailers…

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SEO 

As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era

news

The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help. Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing and distribution to user experience. Even the core job of gathering and…

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SEM 

Demographic audiences double the reach of narrow interest audiences, Facebook says

news

However, both strategies perform similarly when reach is comparable. Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of consumer packaged goods (CPG) campaigns published by Facebook. However, both types of targeting performed comparably when interest audiences were broad enough. The analysis included 50 CPG campaigns in the EMEA region, measured using Facebook Brand Lift. Why we care. The big takeaway from Facebook’s analysis is that some interest audiences are too small to generate…

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Latest News 

China Becoming a ‘Tremendous Threat’ in Space

news

The US Space Force is calling out China as a “tremendous threat” in space, saying the country is advancing rapidly. US Space Force became the sixth branch of the US military in late 2019, tasked with protecting US interests in space. US Space Force vice chief of space operations, Gen. David Thompson, said the US is still the leader in space, but China is rapidly catching up. “China is a tremendous threat…I don’t think it’s a foregone conclusion they will be the leader in space at the end of the decade, but…

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Marketing 

What You Need to Know About a Career in Marketing

news

Making the decision to pursue a profession in marketing (specifically, digital marketing) is one of the most popular career choices being made over the last few years. Because of this, digital marketing has quickly risen to become one of the most in-demand and rapidly rising professions available today, as you are most likely well aware. As a digital marketer, you have the opportunity to work on interesting and exciting marketing projects with wonderful brands and enterprises, and you can live the “laptop lifestyle” from anywhere in the world. It’s simple…

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