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SEM 

Google adds Smart Bidding for store sales to optimize bids for offline transactions

news

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy. Searches for in-store transactions have grown year over year, according to data from Google. ” People looking for things like “‘open now near me’ have grown globally by more than 400%,” said a Google help document. As a result, the company announced today that advertisers can add Smart Bidder for store sales to help increase those in-person visits from customers who are ready to buy.…

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Latest News 

Thomas Dohmke Replacing Nat Friedman as GitHub CEO

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Nat Friedman is stepping down as GitHub CEO with Thomas Dohmke replacing him. Friedman cofounded Xamarin and served as the company’s CEO before it was acquired by Microsoft. When Microsoft later acquired GitHub, Friedman moved over to helm the new acquisition. In a post Wednesday, Friedman said he is stepping down as CEO to go back to startup roots. He will retain the title of Chairman Emeritus. I’m moving on to my next adventure, and Thomas Dohmke (currently Chief Product Officer) will be GitHub’s next CEO. I will become Chairman Emeritus, which…

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Marketing 

How to Master the Art of Industrial Marketing

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94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that “Technical buyers spend more than half of the buying process online before engaging with sales, and those under 45 years of age spend even more time online than their older counterparts”. This shopping scrutiny makes technical marketing an essential proponent of sales. What is Industrial Marketing? The purpose of industrial marketing is…

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Bing 

Bing Maps Updates Map Pins, Adds Drag & Drop Routes & More

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The Bing Maps Blog announced several enhancements to Bing Maps. In summary, the changes include: A refresh to the Pushpin buttons and Popup menu Transit symbols and icons were improved Added sharing options to transit directions Ability to now drag to modify your route The explore venue maps option is easier to find The most […] The Bing Maps Blog announced several enhancements to Bing Maps. In summary, the changes include: A refresh to the Pushpin buttons and Popup menu Transit symbols and icons were improved Added sharing options to transit directions Ability…

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google 

Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site

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Maybe it is best to avoid link building and build a site that naturally gains links? When Google released the real-time Penguin algorithm update, which some SEOs code-named 4.0, back in 2016, Google told us this version devalues or ignores most spammy links. For the most part, Google’s Penguin algorithm no longer penalized for bad links because it would aim to neutralize the spammy links and just not count them, as opposed to penalizing for them. John Mueller, a Search Advocate at Google, said on Friday in a video question and answer…

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Social 

Instagram opens Stories link sticker to all users

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If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season. Instagram has made the link sticker available to all users this week. The feature lets you link out to third-party sites, stories, products, and more via the Stories option in the app. Source: Instagram blog Previously only available to select accounts. Instagram began testing the sticker option as a replacement to “Swipe Up” linking in Instagram Stories around August. Plus, the features were only available to verified accounts or those…

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SEO 

Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief

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Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what if Microsoft hadn’t fumbled so hard with smartphones? Today is Bill Gates’ 66th birthday, and regardless of how you feel about him, his successes and failures…

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SEM 

Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief

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Plus, Facebook’s aging user base and what it means for advertisers. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s funny how the darlings of tech have become, to some extent, monsters. Perception of Google, Facebook and Amazon has shifted greatly since their earlier days, when they had to compete based on the…

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Latest News 

Apple’s Craig Federighi a Keynote Speaker at Web Summit 2021

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Apple’s Craig Federighi has been selected as the keynote speaker for the Web Summit 2021 next week. Federighi is Apple’s SVP of Software Engineering, and a staple of the company’s WWDC and product-reveal events. Given his role overseeing Apple’s software, he’s a natural fit for the Web Summit 2021 keynote on user privacy and security. The conference’s website was updated with the announcement: Apple’s SVP of software engineering, Craig Federighi, delivers a keynote address on user privacy and product security.

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Marketing 

Microsoft and Shopify to Display Listings in Microsoft’s Products

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Microsoft and Shopify are partnering to display merchant listings in Bing, as well as Microsoft Edge and Microsoft Start. Shopify is one of the leading e-commerce platforms, with over 1.7 million merchants. Microsoft is looking to bring more products to its users across its Bing, Microsoft Edge and Microsoft Start products. The company made the announcement in a blog post. For the millions of shoppers using Microsoft Edge, Microsoft Bing, and more recently Microsoft Start, this means a deeper selection of products from more than 1.7 million Shopify merchants. Using the…

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