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NerdWallet blames Google ranking issues in S-1 filing

October 13, 2021 news

This shows the importance of traffic diversification for both small and large companies. NerdWallet, the popular personal finance company, cited Google as a concern for financial growth and said the company saw a Google Search ranking decline in 2017 within its recent S-1 filing. S-1 filing statements. The S-1 filing specifically cited Google as a factor that “could harm our business, operating results and financial condition.” Here is the full quote: “We are dependent on internet search engines, in particular, Google, to direct traffic to our websites and refer new users to…

SEM

The onus of diversity should not fall to Black marketers

October 12, 2021 news

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance of a degree in breaking into the content industry. “I realized my pay was going to be limited by the limited education. People could look at that I don’t have this one piece of paper from a four-year accredited university that says, ‘You paid us a lot of money,…

GM Plans to Double Revenue by 2030

October 11, 2021 news

General Motors plans to double its annual revenue by 2030, a far cry from the semiconductor woes the auto industry is currently dealing with. The semiconductor crisis has been taking a major toll on the auto industry. GM recently had to shut down the majority of its US plants, as a result of the shortage, and many other automakers have taken similar measures. Despite the current challenges, GM sees a rosy future ahead, with plans to double its annual revenue by 2030. Much of those plans revolve around the transition to electric…

Marketing

Tesla Moving Its Headquarters to Texas

October 9, 2021 news

Another major company is moving its headquarters out of California, as Tesla is moving its headquarters to Texas. California has been losing companies at a record pace. Oracle, HPE and a slew of smaller companies have been leaving, or moving their headquarters out of the state. In fact, 2021 is set to double the rate of defections over 2020. Tesla is now poised to follow suit, with CEO Elon Musk announcing the company would move headquarters to Texas at its shareholder meeting. “I’m excited to announce we are moving our headquarters to…

Bing

Video: Searching Bing On Windows 8

October 8, 2021 news

Microsoft released a video showing how you can use Bing on a Windows 8 powered device. They call the video, “Search Reimagined” and show off the touch aspects to search, as opposed to how search works currently on Bing.com. Here is the video: Bing on Windows 8: Search Reimagined from Bing on Vimeo. You can […] Microsoft released a video showing how you can use Bing on a Windows 8 powered device. They call the video, “Search Reimagined” and show off the touch aspects to search, as opposed to how…

google

Google Search Console adds new rich results status reports errors

October 7, 2021 news

Here are some details for the rich result reports from Google to help you perform better in the search results. Google announced it has added a new set of detailed errors to the rich results reports to Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site, and Search Console implements a report for that type. The announcement. Google said on Twitter “Today we’re adding more details to some…

SEO

StrategiQ launches Spark, an SEO deployment platform

October 5, 2021 news

The tool employs Cloudflare Workers to make changes server-side. StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer overhead. Why you should care. One of the biggest obstacles SEOs have to deal with is getting their SEO recommendations and audit reports implemented. Ideally, marketers would be able to add content and make SEO updates to their sites natively rather than having to employ another tool for the long term. Too often that’s not feasible, and marketers end up…

SEM

New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief

October 4, 2021 news

Plus, B2B tech finally sees the SEO light Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we doing the work or going through the motions? My friend and I were taking a walk around our coworking space just to get some fresh air and reset our brains before afternoon calls. We both…

United Airlines Will Start Firing Workers Who Don’t Get Vaccinated

October 1, 2021 news

United Airlines is taking a zero-tolerance policy toward the unvaccinated, with plans to fire employees who refuse to get the jab. Companies around the world are rolling out mandates, requiring their employees to get vaccinated in order to return to work. Many companies are especially emphasizing mandates for employees that travel, given their increased risk of exposure. United Airlines told Reuters that some 593 of its employees are at risk of being fired over refusing to comply with the mandate. The company had set a deadline of September 27, and will start…