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Author: news

Social 

Facebook’s Focus Is Friend Search; Bing ‘Sort Of’ Adds Value

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When it comes to search, Facebook’s focus was, is, and apparently always will be on the idea of “friend search.” That’s the main conclusion you draw from reading paidContent’s interview with Akhil Wable, the man leading Facebook’s search product. Friend search is becoming a core part of the social web experience, and it’s an area […] When it comes to search, Facebook’s focus was, is, and apparently always will be on the idea of “friend search.” That’s the main conclusion you draw from reading paidContent’s interview with Akhil Wable, the man…

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SEM 

What does crypto have to do with SEO and PPC?; Thursday’s daily brief

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Plus the latest PPC coverage from SMX Convert Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we knew it was coming but that doesn’t mean we like it. That’s the gist of what I’m seeing from PPC advertisers in response to Google’s announcement that they’re eliminating ETAs in 2022. The tone is a sad…

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SEO 

Learn how to manage product unavailability without hurting your SEO

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When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a sale. An everyday problem in online shops, which has given a headache to many entrepreneurs, is the unavailability of products. From a report prepared by Daniel Corsten and Thomas Gruen [pdf] we find out that their research conducted in seven countries has shown that every fifth product offered online is unavailable. What does it mean? Not only the lost chances to sell, but also the losses related to marketing investment…

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Latest News 

Google Pushes Return to Office Back to January

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Google has pushed its return to the office date back again, just weeks after a previous delay. Several weeks ago Google pushed its return date from September to mid-October as a result of the Delta COVID variant. Delta has been a responsible for a surge in cases worldwide, and led to “breakthrough” cases in vaccinated individuals. The company has now informed employees they will not be required in the office till at least January 10, according to The New York Times. CEO Sundar Pichai let employees know in an email. He said that…

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Marketing 

PayPal Rumored to Be Exploring a Stock-Trading Platform

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PayPal is rumored to be looking at the possibility of creating a stock-trading platform in a bid to challenge rivals. PayPal is already one of the leading payment services companies, and has recently entered the cryptocurrency market. According to CNBC, the company is now looking at creating a stock-trading platform. Such a move would help PayPal better compete with Robinhood and similar platforms, ones that already offer both stock and crypto trading options. According to CNBC’s sources, PayPal may purchase or partner with an existing trading company. Either way, sources warned the company’s…

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Bing 

Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge

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Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge, Bing asks users to perform five separate search queries on BingItOn.com and choose the unbranded search result list […] Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge,…

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google 

Will Google change this title?; Thursday’s daily brief

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Plus, tactics for content resilience in a dynamic search landscape. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right? Google has confirmed it changed how it goes about creating titles for search result listings, and you can read more about that below, but the explanation isn’t…

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Social 

Facebook Unveils Horizon Workrooms Virtual Reality Office Space

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Facebook has announced Horizon Workrooms, the company’s foray into virtual reality office space. Much in the workplace has changed as a result of the COVID-19 pandemic. Remote and hybrid work trends were kicked into overdrive as employees were sent home to work remotely. Even many companies’ recent efforts to return to the office have been dealt a blow and postponed as a result of the surge in Delta cases. Facebook is working to address the challenges of remote work with virtual reality, in an effort to improve workplace collaboration. Workrooms…

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SEO 

Messy SEO Part 1: Navigating a site consolidation migration

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Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Walking into any new SEO project presents marketing strategists with unique challenges. Different website properties need solutions tailored to their specific issues. And with so many things to consider—branding, business goals, site setup, etc.—your project requires particular deliberation. Search…

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SEM 

PPC campaign launch checklist

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Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include: Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings. Goals: What are your business goals and how do those goals align with trackable campaign goals? Channel selection and budget…

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