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Maximizing your mobile impact

August 11, 2021 news

Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of smartphone users utilize search engines to look for a local…

Tesla Cybertruck Production Delayed to 2022

August 10, 2021 news

Customers eager to get their hands on Tesla’s electric pickup truck will have to wait a bit longer, as the company has delayed production to 2022. Tesla unveiled the Cybertruck to a great deal of fanfare. Ever the showman, Elon Musk proudly displayed a demo of the Cybertruck beating an F-150 in a tug-of-war, the validity of which some of questioned. While mass production was always planned for 2022, Musk had previously said there would be at least some deliveries in 2021. That appears to have changed, if the company’s order…

Marketing

Starlink Speeds Giving Traditional Broadband a Run For Their Money

August 9, 2021 news

Starlink may be the new kid on the block in the broadband industry, but it’s already giving traditional companies a run for their money. Starlink is the satellite internet service being deployed by Elon Musk’s other company, SpaceX. Unlike traditional satellite services, such as HughesNet and Viasat, Starlink’s satellites are in low-Earth orbit. This gives the service speeds and latency much closer to traditional broadband. According to the latest Ookla Speedtest data, Starlink is closing in on fixed broadband and, in some cases, has surpassed its speeds. In the US, the…

Bing

Potential Microsoft CEO Elop Would Consider Selling Bing

August 7, 2021August 7, 2021 news

The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […] The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon…

google

How to win in Google’s E-A-T

August 6, 2021 news

In this webinar, you’ll understand the drivers of Topical Authority and how to improve on them. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them. Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics…

SEO

The four pillars of an effective SEO strategy

August 4, 2021 news

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of…

SEM

How to succeed with pay-per-call marketing in a mobile-first world

August 3, 2021 news

In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call get started, and those already doing it improve current pay-per-call campaigns. Visit Digital Marketing Depot to download “Pay-Per-Call Marketing in a […] In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay-per-call marketing. This white paper from DialogTech will help advertisers, publishers and networks new to pay-per-call…

SAP Partners With Google Cloud to Accelerate Customer Cloud Adoption

August 2, 2021August 2, 2021 news

SAP and Google are tightening their working relationship, with the two companies partnering to help customers move to the cloud. Google switched from Oracle Finance to SAP in April, and now Google Cloud and SAP are partnering to help accelerate cloud adoption. “Google Cloud and SAP share a commitment to supporting customer success and growth. We’re delighted to partner with SAP to accelerate business’ digital transformations with SAP on Google Cloud and with next-generation cloud capabilities,” said Rob Enslin, President at Google Cloud. “Through support for RISE with SAP and in-depth…

Marketing

New York Times Pushes Back a Return to the Office

July 31, 2021 news

In what is becoming an all-too-familiar routine, The New York Times has announced it is pushing back its return to the office. After more than a year of working remotely, many companies have been eager to have their return onsite. Many were shooting for sometime in September as the deadline. The Times had set September 7 as the day for employees to return to the office, at least three days a week. Like Apple and Google, however, the Times is pushing that date back as the Delta variant of COVID leads to an increased surge in cases. “In light of…