Category: google

Google kept busy this year with a slate of releases. Here’s what worked, what fell short, and what’s still needed from a B2B perspective. As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.…

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Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate. Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want access to the rules and feeds should not upgrade to GMC Next. Those who…

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Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.” It is unclear how many businesses have received this notification […] Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required:…

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Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance Repair, Carpet Cleaning, Electricians, Garage Door Installation and Repair, House Cleaning, Lawn Care, Movers, Pest Control, Plumbers, Roofers, Water Damage Restoration, Window Cleaning, Window Repair, Junk Removal and Tree…

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CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index. The French privacy authority, the Commission Nationale de l’informatique et des Libertés (CNIL), has taken an extreme and potentially dangerous position that unwittingly supports internet censorship. CNIL, and others in Europe, have repeatedly demanded that links expunged from the search index under Europe’s “Right to Be Forgotten” law (RTBF) be removed from all of Google’s indexes globally. The position is based on the notion that individual country domain removals…

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Google said this is currently an experiment but will share more details on how publishers can participate later. While most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr, BYJU’S and other after-school learning software companies. What it looks like. Here is a screenshot we were able to trigger in Google search on mobile for the term [physics]. As you can see, it shows a question and then multiple choice answers, with…

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What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in Austria. 5% in Turkey. In addition, “The new fees will be subject to any taxes, such as sales tax, VAT, GST, or QST…

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Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about every other new addition to the interface, this update is available only in the new AdWords “experience.” Custom columns are now…

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New campaign finance rules require near real-time disclosure of data. Google will pause state and local political ads in the state of Washington, according to an article appearing in GeekWire. That’s in response to a new campaign finance law that requires near “real-time disclosure of detailed information about election ads in response to public records requests.” Here’s what Google said in its AdWords policy update: Starting June 7th, 2018, ads related to ballot measures and state and local elections in the state of Washington, U.S.A., will not be accepted. Notifications will be sent…

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Google also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content. The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. Why we care. Google’s algorithm is a recipe and we want to know all…

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