Category: Marketing

OpenAI has unveiled its own web crawler bot, GPTBot, and has provided web admins with the means to block it if they want to. AI training methods have become a hot topic, with the industry still trying to figure out the legality and ethics of training AI models using data on the internet. OpenAI is addressing those concerns head-on, by giving web admins the ability to block GPTBot. Usage Web pages crawled with the GPTBot user agent may potentially be used to improve future models and are filtered to remove sources that…

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Microsoft is expanding its self-repair program, giving customers the option to purchase replacement parts for their Xbox controllers. Microsoft has been increasingly embracing right-to-repair, expanding its self-repair options across its product lines. The latest expansion involves Xbox controllers, with the company offering replacement cases, buttons, and internal parts. A number of tech companies have slowly begun offering self-repair kits and parts, but Microsoft has arguably been the most supportive of such efforts. The company has even begun supporting right-to-repair legislation, a step beyond many of its rivals. Xbox customers can find more…

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Amazon is ramping up its efforts to force employees to return to the office, even asking some employees to relocate to accommodate the changing policy. According to AP News, Amazon has been asking some of its corporate workers to move to cities where their jobs are based. The company did not disclose how many employees are being asked to move but did say it will offer “relocation benefits” to those impacted. “There’s more energy, collaboration, and connections happening since we’ve been working together at least three days per week, and we’ve…

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The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform. Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite SEM is CPC Strategy’s Amazon advertising expertise. “The acquisition of CPC Strategy is our response to the escalating demand from Elite’s most successful clients for strategy and execution in the Amazon marketplace, including its media offerings, creative services, and analytics, and the integration of Amazon with other performance media channels,” said SEM Elite President Zach Morrison. “More…

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National Geographic magazine has laid off its remaining 19 editorial staff and will rely on freelancers moving forward. National Geographic is one of the most iconic magazines in the world and has entertained and educated children and adults alike for generations. Unfortunately, in the digital age, the magazine struggled with dwindling readership and reduced budgets, significantly impacting the kind of reporting and photography that made the magazine what it was. According to The Washington Post, the remaining writers were informed of the decision Wednesday, although they knew it was coming since…

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The current employee shortage is causing significant problems for financial institutions in the United States. Not only is it difficult for them to find talent, but keeping engagement levels high is also a challenge. Job satisfaction levels across the country continue to decline, with only 50% of banking and credit union employees being highly engaged. Additionally, at least half of the American workforce is “quietly quitting” their jobs, and over one-third of banking and credit union employees are actively looking for new employment. Lack of recognition is a primary reason…

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In this webinar, learn the secrets to creating flawless user experiences. QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition. QR marketing expert, Scott Allan, Chief Marketing and Solutions Officer at URLgenius, will guide you through the potential pitfalls to avoid, ensuring…

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The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing. As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report. It’s a delicate balancing act to satisfy both. This is why both art and science are so essential for modern marketing. Art…

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Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies. Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.

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In this webinar, learn how to maintain a sustainable, competitive advantage through how you work. When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.

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