Category: Social

Some companies and marketers might still be wary about working with social media influencers, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These days, the majority believe and rely on word-of-mouth reviews and recommendations. One Nielsen study revealed that this type of recommendation surpasses other types of advertising. As a matter of fact, 83% of Americans were found to trust endorsements from people they know while 66% believe in the opinions that fellow consumers…

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A recent Congressional hearing revealed that Facebook’s policies regarding fake news and posts that encourage violence need to be revamped. Now the social media giant is finally taking steps that will allow the platform to take down hateful and violence-inciting posts. Facebook said that it will utilize its image recognition technology to target posts and status updates that were created or shared with the goal of “contributing to or exacerbating violence or physical harm.” Posts that fall under this category will be flagged and removed. Facebook will reportedly be assisted…

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They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a bit too much for its users to endure. A reported 1.2 million Snapchat users have now joined hands in a petition for the app to revert back to its old ways. However, it seems that Snapchat is bent on making those redesigns permanent. In fact, the company issued an official response to the petition by explaining that the changes are meant to enable users to…

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Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to the Washington Post, Twitter has been coming down hard on fake accounts, trolls, and bots since late last year. The purge of these accounts was reportedly brought about when testimonies from Google and social media platforms like Facebook and Twitter revealed that millions more Americans were exposed to fake news…

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Replying to common messages received via your Android device will soon be a lot easier. Google is developing an app that will give you a selection of preformatted responses allowing you to reply with just one click of a button. The new project is aptly named “Reply,” which can be viewed as the mobile version of Google’s Smart Reply feature that is available in Gmail and Allo. The upcoming app, which will be initially available to Android users, will use artificial intelligence to automatically create response suggestions to inbound messages.…

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The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge. A 2015 CMO survey underlined this difficulty, with only 15 percent of participating marketers being able to quantitatively measure the effectiveness of their social media marketing plans. Meanwhile, a recent MDG Advertising infographic shows that not much has changed with…

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BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt BlackBerry’s innovations, using a number of the innovative security, user interface, and functionality enhancing features that made BlackBerry’s products such a critical and commercial success in the first place,” BlackBerry said in its complaint filed with a Los Angeles federal court. BlackBerry’s spokesperson Sarah McKinney said in an email, “Protecting shareholder assets…

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In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has surpassed 3 million after just passing the 2.5 million milestone 6 months ago. Instagram has surpassed 200,000 after only making ads broadly available in the fall. WebpageFX has put together a helpful infographic (via AdWeek) looking at ad specifications and dimensions for Facebook and Instagram across ten different objectives. These include: clicks to website, website conversions, page post engagement, page likes, app installs, app engagement, local awareness, event…

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Washington has filed a lawsuit against Facebook and Google over their inability to show their records on who purchased political ads on the platform. The two companies were reportedly paid millions for political ads but have failed in publishing key information, like the advertiser’s address, that’s required by law. Washington legislation mandates that advertisers collate and store key information on political ads, including the advertiser or buyer’s name and address, cost of the ad, and the candidate’s name, party or the proposal that’s being opposed or supported. The lawsuits have…

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LinkedIn should probably worry now that Facebook has apparently decided to copy a key element of the business website – its resume and CV feature. Facebook is notorious for blatantly copying services and apps made popular by other social media competitors, most notably Snapchat. The social networking site has already cloned Snapchat’s Lens filters and Story format. Now the social media titan is testing a new Resume/ CV feature that allows users to share their work history and experience with friends. The new feature builds on the typical “Work and…

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