Social 

Facebook’s new rules for political & issue ads start today

Any advertiser wanting to run political or issue ads must be verified on the platform and include ‘Paid for’ information with the ad. Facebook is now enforcing its new policies for political and issue-related ads. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. US election and issue ads will have to be clearly labeled and will include “Paid for” information to identify the person or organization behind the ad. “This will help ensure that you can see…

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Social 

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Instagram is taking off new courses for organizations to connect with their adherents and is growing the booking and installments highlight it started testing a week ago. Presently, messages to a business will appear in the business profile’s primary Direct inbox versus the pending organizer, and organizations will have the capacity to star and channel discussions to better deal with their messages. Instagram says it will likewise be trying snappy answers in the coming weeks, enabling organizations to create messages that can be sent in light of ordinarily made inquiries.…

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Social 

Instagram Launches Shoppable Posts in 8 New Countries

Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight countries. Instagram is expanding its shopping feature to other countries such as Australia, Brazil, Canada, Italy, France, Germany, Spain, and the United Kingdom. The feature was first tested in November of 2016 before it was introduced to US users of the app last year. Shoppable organic posts allow businesses to add eCommerce…

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Social 

Focus On SEO & Social Media Together

In the hyper-dynamic, “always connected” virtual world that we live in today, for many startups and old-economy companies, the focus is often on social media and other aspects of digital marketing first. It can be view SEO as part of digital marketing, and not “instead of”. SEO is part of everything, just like content. At the same time, you can’t delineate digital marketing from SEO. No one aspect should be the single focal point in your marketing efforts. As companies grow, they expand their marketing efforts for good reason –…

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