Category: World

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak and use to listen to your target audience, similar to doing marketing research. Because choices are provided, users can participate in the polls without fear or apprehension of giving a wrong answer. And since replies…

Read More

The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline brand outcomes. Among other things, Engagement Labs sought to answer the question, “Can the social media tip of the [consumer conversation] iceberg predict what is a much larger conversation happening in real life? The answer apparently is “no.” I spoke with Engagement Labs’ Chief Commercial Officer Brad Fay about the research. He indicated…

Read More

Mobile lender Kabbage has partnered with push payments innovator Ingo Money to speed up disbursement of loans to small and medium-sized businesses (SMBs) accounts in real-time. The team-up, slated for a summer launch, is welcome news to SMBs that need fast loan payouts for their additional working capital. By leveraging Ingo Money’s “push payments in a box” platform, Kabbage can make the funds available to business debit cards or wallet accounts immediately. Whereas loan application and approval from financial institutions take weeks, online lenders like Kabbage has reduced the entire process…

Read More

The company reports advertisers running ads in Marketplace are seeing positive returns.   Last year, Facebook began letting a select number of advertisers run ads in Marketplace, the site’s online shopping platform where users can buy and sell items locally. Without making a formal announcement, Facebook opened the ability to run ads in Marketplace to all US advertisers in January and expanded it to Canada in May. This week, Facebook announced that Marketplace ads will be available to campaigns targeting Australia and New Zealand. Additionally, advertisers using video views and…

Read More

A Cre8asite Forums string has a tirade on another business springing up, the matter of securing positive audits for your Google Maps nearby posting or negative surveys for your rivals. This is extremely not too new. As far back as there have been online organization indexes and business directory, surveys have been altered. Hell, even in 2005, I played an amusement with Yahoo to perceive how effortlessly it is mess with my own particular surveys. Obviously, comparable things work fine on Google until the point that somebody pays heed. That…

Read More