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6 tips for successful ecommerce search campaigns

November 30, 2024December 4, 2024 news

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. Having a clear ecommerce search...

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Google’s adtech monopoly faces historic antitrust test

November 25, 2024November 27, 2024 news

The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation. The U.S....

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TikTok launches AI video generation tool for marketers

November 19, 2024 news

Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips....

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Meta aligns platforms with ‘Views’ as primary content metric

November 13, 2024November 16, 2024 news

Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is...

Google Ads relaxes personalization rules for social casino game apps

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Google Ads relaxes personalization rules for social casino game apps

November 6, 2024 news

Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions. Google will update its Personalized...

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Google expands Travel Feeds in Search Ads

October 22, 2024 news

Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability. Google is...