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Day: May 7, 2018

Latest News 

Amazon Gets Patent for Delivery Drones with Gesture and Voice Recognition

news

Amazon has obtained approval on a new patent from the US Patent and Trademark Office for a delivery drone that can respond to human gestures and voices on Tuesday. The patent, filed in July 2016 and published recently, is in line with the company’s goal to maintain a fleet of unmanned aerial vehicles that will rapidly deliver packages in 30 minutes or less. Through visual cues, voice commands, and a person’s gestures, the drone can establish its flight path, release the package, or ask humans about the delivery. The document…

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SEM 

Unifying Your Search and Social Ad Strategies

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Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook campaigns can create more unified and effective messaging across channels, win more customers and grow revenue.

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Social 

Instagram Launches Shoppable Posts in 8 New Countries

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Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight countries. Instagram is expanding its shopping feature to other countries such as Australia, Brazil, Canada, Italy, France, Germany, Spain, and the United Kingdom. The feature was first tested in November of 2016 before it was introduced to US users of the app last year. Shoppable organic posts allow businesses to add eCommerce…

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google 

Google My Business Adds Clear Button For Attributes

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Allyson Wright from Google announced in the Google My Business Help forums a small but useful feature for those heavily working in Google My Business. There is a new “clear” button in the attributes section to allow you to more efficiently manage the business attributes you are working with. Allyson said previously managing these attributes were “tedious” and “rather than being forced to select ‘yes’ or ‘no’ for attributes offered by your business, the ‘clear’ option allows you to clear any value you previously provided for that attribute.” The attribute…

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Marketing 

Facebook to Cut Off Third-Party Data for Targeted Ads

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In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The company also allowed advertisers to target consumers using data collated from several sources, including Facebook, the advertiser itself and third-party services like Acxiom and Experian. Third-party data has been useful to companies and advertisers that…

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Bing 

Bing Ads Price Extensions

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Bing announced they launched new ad extensions named Price Extensions. Bing Ads Price Extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to searchers on mobile devices. Here is what they look like: Price Extensions will only show on ads listed at the very top of the results page. This allows searchers to see to exactly what they’re looking for when they’re looking for it. This helps to increase your clicks and drive potential customers straight to your converting experiences. Here are key…

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