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Day: May 14, 2018

Latest News 

Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button

news

Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live broadcasts. Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it possible to cross-post Live video broadcasts across multiple pages. “With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast across multiple Pages as an original post. We’ve added this functionality to both our Publisher Tools on Pages and the Live API,”…

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Marketing 

7 Tips for Growing Your Following on Instagram With Hashtags

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With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer:  use effective hashtags. Aside from photos, hashtags are another key element to using Instagram. They organize content to make it more discoverable and spur engagement from a target audience. Instagram even launched a feature that allows users…

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Bing 

Bing Ads Editor Adds Labels For Dynamic Search Ads

news

Bing Ads announced new support for the dynamic search ads within the Bing Ads Editor tool. Dynamic Search Ads launched in October of last year but now it is available in Bing Ads Editor, specifically managing labels for them. Bing explained “you can add shared labels to your Dynamic Search Ads. This allows you to organize your Dynamic Search Ads in a way that is meaningful to you, helping you manage your campaigns more efficiently.” Here is how it looks in the editor:    

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google 

Google To Replace Assistant Featured Snippet Answers With How To Ads?

news

CNBC reports that Google is looking to get advertisers to create how to content and videos to be used as voice responses for Google Assistant and Google Home queries. CNC wrote “Google has been pitching companies to create videos for a new “How To” feature for its smart assistant. It plans to show the feature at its annual conference for software developers in May, according to a person who’s seen the pitch.” The “how to” skill would provide videos with step-by-step instructions when a user asks how to do something.…

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SEO 

Page Title Nuances That Drive SEO and Traffic Value

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With increasingly complex and guided search engine results pages, the displayed title of organic listings is one of the most crucial elements in helping rankings and driving click-through-rate. Search Engine Roundtable regularly covers industry chatter about various aspects of the Page Title’s importance, including recently and long ago about how titles can be adjusted by Google and other search engines. A recent thread featured at Webmaster World Forums begins with a member asking most specifically about two nuances related to the page title: the ideal length and case sensitivity. Forum…

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SEM 

Google’s Gary Illyes Says Here Are Six Excellent & Helpful SEOs

news

You rarely see Google or Googlers that speak on Google’s behalf recommend a specific SEO or SEO company. They give general and abstract guidance on how to hire an SEO but to say, here are some SEOs we trust – that is rare. That just changed when Gary Illyes of Google posted on Twitter calling out six different SEOs as “excellent, helpful, long time.” The context is that Gary read some SEO advice on the internet that was bad. Gary said, why don’t you have other SEOs that are good…

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