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Day: May 28, 2018

Social 

Facebook’s new rules for political & issue ads start today

news

Any advertiser wanting to run political or issue ads must be verified on the platform and include ‘Paid for’ information with the ad. Facebook is now enforcing its new policies for political and issue-related ads. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. US election and issue ads will have to be clearly labeled and will include “Paid for” information to identify the person or organization behind the ad. “This will help ensure that you can see…

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Overture Keyword Suggestion Tool has Returned

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Fear not, my friends. It appears that our report last Monday about Yahoo! Overture being dead was a bit premature. According to WebmasterWorld members, the Yahoo! Overture Keyword Tool is back. The optimistic hopefuls have revived the useful tool from the dead. Here’s a search I performed just a few minutes ago.   It definitely looks like it’s working, and it’s using data from January 2007. Other forum members report that it’s showing May data. I suppose it may vary per search term but I’m unable to get May data. Forum discussion continues at WebmasterWorld.

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SEMPO Has Been Invited to Ring NASDAQ’s Bell

news

Matt McGee writes at Search Engine Land that SEMPO has been invited to ring NASDAQ’s bell in New York City on December 1st. This is a huge honor for SEMPO and it indicates that the organization has been doing quite well this past year. SEMPO has been asked as a result of a big deal with Microsoft where they are working with Microsoft adCenter. Of course, everyone is super excited — this is great news for the search marketing organization. This is especially true after their early struggles and questions on if SEMPO will surviveor not. They…

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google 

February 2018 Google Webmaster Report

news

This past month, Google announced the Page Speed update, a new ranking algorithm designed to lower the ranking of mobile pages that are really slow. Google also may have released a few unconfirmed algorithmic updates to core search. Google released the beta Google Search Console to all, which gave us 16 months of data. A new PageSpeed Insights tool came out with some interesting new ways to report on speed as well. Google promised to have a solution to show the publisher URLs for AMPpages in the coming future. Google also opened up a new Twitter account named @searchliaison to help people understand why Google…

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SEO 

Master SEO with this free guide

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Search Engine Land and SMX have created the ultimate SEO Guide — just for you! Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various elements that go into search engine optimization. These include both on- and off-page factors: content, architecture, HTML, trust, links and personal and social factors. Discover what matters most to major search engines when it comes…

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SEM 

The status of Google’s presence in Google Shopping Auctions

news

Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it’s changed over time. As my company (Merkle) reported just a couple of weeks ago, Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few quarters. While the rationale behind this decision remains somewhat of a mystery, those brands competing against the e-commerce giant are certainly not sad as a result of the recent…

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Marketing 

Bing Ads Enables AdWords Import Globally

news

Bing announced on Twitter that the Google AdWords import feature is now available for all Bing Ads customers globally. Bing said this is “big news” that anyone, anywhere in the world can use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease. Here is the tweet: Big News! AdWords Import function in #BingAds, now globally available. For details, check out this page: http://t.co/o64CPlAgyB — Bing Ads (@BingAds) February 26, 2015

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Latest News 

Google’s Mobile-First Search Indexing Goes Live

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Google has announced the rollout of its mobile-first search indexing, after more than a year of testing and experimentation. The move was first detailed in 2016 when Google wanted to use phone-optimized versions of websites to index pages in its search results. The shift to mobile-first indexing comes from the rising trend of more people using mobile devices to browse and search the web. However, some sites have significantly different versions of content for desktop and mobile browsers, the latter often a watered-down copy of the former. “Mobile-first indexing means…

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Marketing 

Improving PPC relevance with ZIP code-based geotargeting

news

Improving PPC relevance with ZIP code-based geotargeting If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of moving from a city or region PPC targeting strategy to a ZIP code approach. Limited performance Initially, the company utilized paid search to cast a broad net across each city…

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SEO Content Writing – Love It or Others Won’t

news

Writing optimized content for SEO requires more than just getting to the required word limit – if the author doesn’t care about the output it is unlikely a reader will. A recent article cited at Sphinn discusses the merits of having a positive mindset when sitting down to write optimized content. The article cited is found at Nicole Beckett’s Premium Content Source blog. Nicole provides the following insight: If you’re truly interested in what you’re talking about, other people will be, too. And if you’re just trying to “get through” the article so…

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