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Day: June 11, 2018

Uncategorized 

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

news

o get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics on specific ad metrics. Google Adwords is giving advertisers more ways to determine the performance of their click-to-message campaigns by introducing new ad metrics for the product. In a recent blog post, the company announced…

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World 

Facebook expanding Marketplace ads to more countries & campaign objectives

news

The company reports advertisers running ads in Marketplace are seeing positive returns.   Last year, Facebook began letting a select number of advertisers run ads in Marketplace, the site’s online shopping platform where users can buy and sell items locally. Without making a formal announcement, Facebook opened the ability to run ads in Marketplace to all US advertisers in January and expanded it to Canada in May. This week, Facebook announced that Marketplace ads will be available to campaigns targeting Australia and New Zealand. Additionally, advertisers using video views and…

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Social 

Facebook shared user data with Chinese company identified as posing a national security threat

news

Facebook confirms data partnerships with Huawei and three other Chinese telecom firms.   Raise your hand if Facebook shared user data with you — because the list keeps growing. Days after learning the company had shared user information with at least 60 different device makers — including Apple, Samsung, Blackberry, Microsoft and Amazon — more names from that list have surfaced. The list includes Chinese device makers Lenovo, Oppo, TCL and Huawei. US intelligence officials flagged Huawei as a potential national security threat as far back as 2012, reports The…

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SEM 

2018 paid search benchmark report from Adthena — How do you compare?

news

Get data and insights from the industry’s biggest-ever analysis of paid search.   A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena is a big-data study of over 100,000 advertisers. It seeks to bring a degree of transparency to category ad spend and performance…

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SEO 

How to understand searcher intent and use it to boost SEO rankings

news

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and search engines have advanced…

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google 

Google testing AMP label in Search ads

news

The label is showing on some text ads with AMPed landing pages. Google has been running a test to serve AMP-enabled landing pages from mobile Search ads for just over a year. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads. Below is an example of the test, spotted by a reader, running on an ad for Event Tickets Center, which has been participating in the AMP test from the beginning.   This is just a test for now,…

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Bing 

Bing will start banning more weapons-related ads starting July 1

news

Bing is updating its weapon policy. Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition or aid in the reloading of a weapon. This update expands on the existing ban on ads for firearms, integral weapon parts and ammunition. “Many of the recreational type guns like air rifles look like real guns and consumers may be led…

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Bing 

Bing Merchant Center launches Google Merchant Center Import tool

news

Product feed imports can be scheduled to easily keep them current for Bing Shopping campaigns. Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. From the new Import tab in Bing Merchant Center (BMC), advertisers can sign into their Google Merchant Center accounts to pull in feeds directly. No more having to upload product feeds to two separate places.   To ensure the feeds are up…

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