July 12, 2018 - Latest News, Headlines at Peter Zmijewski

4 Accounting Software to Consider Using for Your Small Business in 2018

July 12, 2018 news

Small business owners understand how crucial it is to have a handle on their finances. Unfortunately, most small businesses can’t afford to hire a full-time accountant. However, a good accounting software makes it easier to monitor business accounts. It can also track expenses and bills, creates invoices, manages inventory and generates reports that help evaluate how a business is doing. There are several factors that one should consider when choosing accounting software. An interface that’s easy to navigate and understand is one such factor. Small business owners should also consider…

Marketing

5 Ways to Establish Core Brand Values

July 12, 2018 news

Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your brand value reflects the values your company holds. It embodies your company’s history, vision, and mission. It also stands as your promise to your client with regards to what they can expect from the products and services you offer. Consider brands like Nike and…

Bing

Bing Ads recommends updating final ad URLs to HTTPS if supported

July 12, 2018 news

With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that support HTTPS, Bing Ads suggests three options for bulk updating HTTP URLs. The bulk uploads feature in the Bing Ads web interface. Bing Ads Editor. Bing Ads API, for those with access. If you’ve got a list of to-do’s, you might check your analytics to see how much traffic from your Bing campaigns comes from Chrome and prioritize this…

google

Google’s URL inspection tool now available for all users

July 12, 2018 news

Google has confirmed on Twitter that two weeks after releasing the URL inspection tool in the new Google Search Console, it is now available to all users. When the new tool was first released, it was only available to a limited number of users. Google began rolling it out slowly to more and more users, and at this point in time, 15 days after the first announcement of the tool, Google says the tool is available for all. You can access the tool within the new Google Search Console over…

SEM

Say goodbye to low Quality Score with this Google Ads script

July 12, 2018 news

Since the dawn of AdWords (now Google Ads), low Quality Scores have been the bane of every account manager’s life. Not only are their inner workings a mystery to us all, they’re also a real eyesore and annoyingly hard to fix. To help with this, I’ve written a Low Quality Score Keyword Alert script! If low Quality Score keywords are wasting your money, this script will help you find out where they are in order to tackle the problem head-on. What is Quality Score? One of the ways Google measures ad…

SEO

Link to my awesome content, please!

July 12, 2018 news

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a thoughtful link-building outreach campaign, because no matter how awesome your content may be, no one will link to it if they don’t know it exists. In this article, I’m going to talk about link-building outreach, an equally important aspect of link building at a tactical level. I’m also going to…