August 2018 - Page 2 of 4 - Latest News, Headlines at Peter Zmijewski

Poll: SEO Certification & Standards Needed?

August 28, 2018August 28, 2018 news

Sphinn has an excellent discussion taking place on if the SEO industry needs certifications and standards. To be honest, there are various certification programs out there. None of them are backed by a centralized non-profit agency such as SEMPO. There is SEO training with certifications led by SEO companies and SEO conferences but not a accredited SEO certification from an organization that represents the SEO industry. At the same time, there are no real standards for the industry as well. There are best practices, mostly laid out by Google but…

SEM

Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads

August 28, 2018 news

Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface. One of the loudest complaints I’ve heard so far about Google’s new responsive search ads — which are still in beta — is a lack of reporting on which combinations work best. Another is how to tell if there is enough variety in the options advertisers provide while still being relevant to the ad group. Google announced a few updates Monday to help advertisers manage responsive search ads…

google

New Google Search Console Finally Gets Link Report

August 21, 2018August 21, 2018 news

Google has announced that the new beta Google Search Console is now getting the link report. Google said they are moving the Links to your site and Internal Links report from the old interface into the new Google Search Console under a single Links report. I do not see it rolled out yet but it should be live soon, Google says. You will be able to access the link report, as I covered at Search Engine Land, over at https://search.google.com/search-console/links when it is rolled out – but that might take…

google

Google marks 14 years as a public company

August 21, 2018 news

Today the search giant ranks as the world’s third most valuable company. Despite concerns that going public might endanger Google’s famously quirky but intensely focused culture, the company’s initial public offering (IPO) went forward on August 19, 2004. The company offered 19,605,052 shares at a price of $85 per share, valuing the company at more than $23 billion. Fourteen years later, Google parent company Alphabet’s market cap is just over $766 billion, behind only Apple ($927 billion) and Amazon ($778 billion). The company was just five years old at the…

Marketing

7 Most Attention-Grabbing Words to Use in Your Online Marketing

August 17, 2018 news

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them. So what words have the most power to get people interested in what you have to offer? 7 Words That Will Grab the Attention of Your Customers 1. Free People love to get free stuff, so it’s no surprise that “free” is one of the most persuasive words in the English language. It’s often the primary factor in what product a customer…

Bing

Bing Knowledge Panels Cite Sources & Can Pull From Facebook & YouTube

August 16, 2018 news

Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he used, where the knowledge panel for [portion perfection] used Facebook data. The neat thing is that they actually cite and link to where the knowledge information is coming from. Same with a search in Bing for [google] – it says this comes from Wikipedia, Crunchbase and Freebase and the text…

SEO

How Bing is enhancing search and apparently growing as a result

August 14, 2018 news

Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look. When Microsoft announced strong annual financial results July 19, the growth of the company’s cloud services dominated the conversation. But I noticed something else in the company’s numbers: continued growth for Bing. Although Bing accounts for a small share of Microsoft’s revenues, the search platform grew 17 percent year over year. TechRadar reported, “As more people used Bing, the search revenue (excluding traffic…

google

Google Add Google Posts In Local Knowledge Panel

August 14, 2018 news

If you are logged into your Google My Business account and do a search for your business, you may see a call to action from Google to add Google Posts to your Google local knowledge panel. Here is a screen shot from my business where Google is saying “add a post, tell customers about a special event, deal or product.” This is only visible to me, because I have rights to add posts to my Google My Business listing. Here is a screen shot: I am not sure if this…

SEO

How to defend yourself against an ongoing negative SEO campaign — Part 4

August 13, 2018 news

There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down. You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit. You know how to protect yourself to limit your exposure. Now it is time to discuss how to defend yourself against an ongoing negative SEO campaign. Who is attacking you? There are a…