Bing 

Bing Ads Automated Extensions Are AI Powered

Bing announced they have launched automated extensions that are powered based off of AI, artificial intelligence. The AI will help Bing “analyze huge amounts of data and find more effective ways to supplement your text ads with extensions for improved visibility and increased performance, with no action required from you,” to create your automated extensions. Bing wrote: Bing collects and extracts relevant and useful content to ensure the right extensions appear at the right time. This data can come from the content on your website, your ad descriptions, a user’s…

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SEO 

SEO: Does Google Treat Content With Quotes Or Brackets Differently?

So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal” if you use brackets a lot of quotes or brackets. Why? Because maybe, just maybe, Google will think that “SEO” means something different than [SEO] or (SEO)? The question came up on Twitter and Pete Meyers from Moz answered it and John Mueller responded to his answer with a thumbs…

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