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Day: October 4, 2018

SEM 

Here’s how to copy old AdWords column settings to the new Google Ads UI

news

If you’ve been putting off the hassle of rebuilding your beautiful columns layouts from the old AdWords interface, Google has acknowledged your pain. This week, Google added the ability to copy your columns preferences from the old AdWords interface to the new Google Ads interface. How to do it. Go to the Tools icon in the upper right corner of the UI and select Preferences (under the Setup column). Expand the new “Columns preference” option to copy your previous column preferences to your Google Ads account. Important to note. There…

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Bing 

Bing Ads now supports language targeting at the campaign level

news

The change brings language targeting in line with Google Ads, making campaign imports smoother. Bing Ads announced Wednesday that advertisers now can target multiple languages at the campaign level. For global advertisers that don’t break out language targeting in separate campaigns, this will be helpful update. What changed? Previously, Bing Ads only supported language targeting at the ad group level. That meant settings had to be carried through to multiple ad groups. It also meant that the settings weren’t in alignment with Google Ads campiagns, causing problems when advertisers targeting…

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