Bing Ads changes when conversions are reported
The change applies to conversion and assist reporting. Bing Ads is switching the time at which a conversion is reported as having occurred, the company announced last week. Conversions now get reported as having happened when a user clicked on an ad that led to a conversion — rather than at the day and time when the conversion is completed. Likewise, assists are reported based on when a user clicked on the ad that contributed to a conversion. How it works. As an example, Bing Ads presents this scenario: Day…
Read More