Now you can segment Google Ads store visits by ‘new vs. returning’ visitors
Get a better understanding of the types of visitors campaigns are driving in-store. Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors. Why you should care Advertisers who are measuring store visits from people who have engaged with their Google ads, will be able to analyze how many of those visitors are new or repeat customers. That segmentation can help advertisers better understand how campaigns are driving incremental store visits or loyalty from…
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