Effective Amazon SEO: What to know when shifting ad budgets to Amazon
Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by Jumpshot notes that what used to be Google’s share of product searches just three years ago is now Amazon’s and vice versa. The report says that by 2018, 54 percent of product searches began on…
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