DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’
Google’s response is that significant SERP personalization is ‘a myth.’ Greg Sterling on December 4, 2018 at 4:11 pm More A new study (via Wired) from Google rival DuckDuckGo charges that Google search personalization is contributing to “filter bubbles.” Google disputes this and says that search personalization is mostly a myth. The notion of filter bubbles in social media or search has been a controversial topic since the term was coined a number of years ago by Eli Pariser to describe how relevance algorithms tend to reinforce users’ existing beliefs and biases.…
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