Google’s Troubles Mount As DOJ Focuses On Ad Tools
According to the Wall Street Journal, the Justice Department is ramping up its investigation into Google, focusing heavily on the company’s ad tools. According to the report, the DOJ has increasingly been directing its questions—both of competitors and Google executives—toward “how Google’s third-party advertising business interacts with publishers and advertisers.” At the heart of the issue is the fact that Google essentially controls the entire process, resulting in its ad software being the dominant player at every stage of the relationship between online publishers and advertisers. Google reinforced that even more…
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