April 2020 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic

April 17, 2020 news

Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for. It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people working from home – this has become our new reality. We know the ways it has impacted our lives personally, but how has consumer behavior and the way people search changed as a byproduct? What…

google

French antitrust decision sets the stage for Google to pay for news content in Europe

April 16, 2020 news

Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results. Google must pay to display news content in France. That’s the decision of French antitrust authorities, according a Bloomberg report on April 9. The antitrust regulator has given Google three months to work out a deal with French publishers. No pricing or licensing framework has yet been determined. Google told Bloomberg that it would comply with the decision and that the parties have already entered into negotiations. A significant…

SEM

The seven elements of a high-converting landing page

April 15, 2020 news

Landing pages can make or break your digital marketing. Learn how to create landing pages that convert. If you’re looking to gather leads for your business, you need to have a landing-page strategy. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create…

Mitchell Baker Becomes Mozilla’s CEO

April 14, 2020 news

Long-time chairwoman Mitchell Baker has officially taken the reigns as Mozilla’s next CEO. The organization’s previous CEO, Chris Beard, resigned at the end of 2019, leaving a vacancy in Mozilla’s leadership. Now, more than three months after Beard left, Baker is taking over the position. “I’m honored to become Mozilla’s CEO at this time. It’s a time of challenge on many levels, there’s no question about that,” Baker writes in a blog post. “Mozilla’s flagship product remains excellent, but the competition is stiff. The increasing vertical integration of internet experience remains a…

Bing

Bing adds snippet controls to help sites control their search result previews

April 10, 2020 news

Google began supporting these new controls last September and now Bing adds control for snippets. Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These new controls work via robots meta tags in HTML or X-Robots-Tag tag in the HTTP Header. New meta tags to settings snippets. Here are the three new controls Bing offers: “max-snippet:[number]” — This lets you specify the maximum text-length, in characters, of a snippet in search results. Here is the…

Marketing

Google’s Troubles Mount As DOJ Focuses On Ad Tools

April 9, 2020 news

According to the Wall Street Journal, the Justice Department is ramping up its investigation into Google, focusing heavily on the company’s ad tools. According to the report, the DOJ has increasingly been directing its questions—both of competitors and Google executives—toward “how Google’s third-party advertising business interacts with publishers and advertisers.” At the heart of the issue is the fact that Google essentially controls the entire process, resulting in its ad software being the dominant player at every stage of the relationship between online publishers and advertisers. Google reinforced that even more…

SEO

The right way to hire an SEO

April 8, 2020 news

Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates. The stakes for hiring an SEO are high. The right person can help put your business on a path toward significant organic visibility and revenue growth. Yet, the wrong person could have little impact — or worse, reverse your existing organic visibility and revenue. Between a lack of familiarity with the disciplines involved in SEO and inexperience in hiring for SEO roles, it’s easy for businesses to make hiring…

SEM

Paid search trends to watch for the 2019 holiday shopping season

April 7, 2020 news

Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch. The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up your strategy a little bit tighter. Google Shopping…

Skype Adds ‘Meet Now’ Feature to Take On Zoom

April 6, 2020 news

In an effort to take on Zoom’s newfound popularity, Microsoft is adding “Meet Now” to Skype, making meetings easier than ever. Once upon a time, Skype was the reigning king of online videoconferencing. A number of missteps by Microsoft, clunky interface decisions, poor performance and ongoing security issues opened the door for Zoom to become the de facto standard amid the global pandemic. Now that Zoom has faced criticism of its own over security and privacy, Microsoft sees an opportunity to make up lost ground. The feature works whether Skype is installed or not.…