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Month: April 2020

google 

Google ends support for data-vocabulary.org structured data in rich results

news

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility. Beginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners must switch to schema.org markup if they want to maintain Google rich result eligibility. The company announced the coming change in January. Why we care If you haven’t converted to schema markup for your structured data, your rich results will disappear from the search results page after April 6. That could mean a loss in organic visibility and traffic.…

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Social 

Brands on Twitter can now hide replies to tweets

news

Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies. Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog post on Thursday. “Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about,” the company…

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Marketing 

FCC Sets Deadline For Carriers to Fight Robocallers

news

The FCC has set a deadline for phone carriers to support the STIR/SHAKEN protocol, in an effort to fight robocalls. The STIR/SHAKEN protocol helps combat number spoofing, a favorite tactic of robocallers, whereby they make their number appear as though it is in the same exchange or area code as the recipient. When a call is placed, the carrier uses the protocol to confirm the authenticity of the call. If the call is placed to a number on another network, the carrier passes that verification on to the next carrier,…

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Bing 

Microsoft brings visual search to Windows search bar

news

The feature lets users take a full or partial screenshot to be processed by Bing Visual Search. Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image. Source: Microsoft. Why we care The new Windows visual search feature decreases the friction involved with a traditional visual search,…

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SEO 

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

news

When breezy overviews of free tools just won’t cut it. Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial to guide your tool evaluation process. We’ve spent the last few months on a resource that I know you’ll find really useful.…

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