June 2020 - Latest News, Headlines at Peter Zmijewski

Google tests showing Analytics data in Search Console with ‘Insights’

June 30, 2020 news

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained…

Marketing

Apple’s Siri gets first major redesign in years

June 29, 2020 news

Plus there is a new Apple Translate app that is private and on-device. Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14. What the new Siri looks like. Here is a screenshot shown during the Apple WWDC virtual event Monday of the new Siri interface when activated in the new…

SEO

What really matters in Google’s nofollow changes? SEOs ask

June 26, 2020 news

Who benefits, who will implement the new attributes and how much change should sites expect? Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? Danny Sullivan ✔@dannysullivan Replying to @marktraphagen and 5 others It’s useful if you want a choice to be more granular. You didn’t have that before. Now you do. If you want it.…

SEM

Google tests feeds for App install campaigns, expands deep linking and reporting

June 25, 2020 news

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App campaign performance reporting. Google also announced it’s bringing the focus on Web Vitals metrics to its site speed tool for marketers and developers. Feeds in App campaigns. Google is currently beta testing the ability for advertisers to connect their product feeds to their App campaigns to show product…

Bing

Expert management of Bing Shopping Ads just got easier

June 24, 2020 news

Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today, Google remains the undisputed king of search, yet we’re witnessing notable competitive evolution as Bing quietly, steadily boosts its market position against the giant. Without fail, the pros in…

Apple CEO: Mac Transitioning To Our Own Apple Silicon

June 23, 2020 news

“Today is going to be a truly historic day for the Mac,” said Apple CEO Tim Cook at their at the Worldwide Developers Conference. “Today we are going to tell you about some really big changes, how we are going to take the Mac to a whole new level. From the very beginning, the Mac redefined the entire computer industry. The Mac has always been about innovation and boldly pushing things forward, embracing big changes to stay at the forefront of personal computing.” Tim Cook, CEO of Apple, announced today…

google

Google launches Keen, a new personalized search-discovery-social mashup

June 22, 2020 news

Seen as a Pinterest competitor, it’s something potentially broader and even older. To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone succeed, Google will need to reframe and differentiate it from Pinterest — as a tool for persistent, personalized search and as a broad content repository for…

Marketing

Your customers aren’t interested in your COVID messaging anymore, what now?

June 19, 2020 news

COVID burnout is real, but the pandemic is not over. Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up in audience-engagement data from Chartbeat and Taboola, as well as survey…