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Year: 2024

Google’s huge search market share loss wasn’t real: Data revised

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While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and down from 88.88% year-over-year (YoY). Microsoft Bing grew to 13.05% in April, up from 8.04% in March and up from 6.43% YoY. Yahoo grew to 7.3%, up from 2.48% in March and up from 2.33% YoY. Revised data. Here are the…

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Amylu Foods Elevates Its Portfolio with Klement’s Sausage Company Acquisition

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Amylu Foods‘ strategic decision to acquire Klement’s Sausage Company is a testament to its dedication to providing premium, high-quality meat products. This acquisition will not only enable Amylu Foods to diversify its product range into new categories, such as snack sticks and summer sausages but also enhance its production capacity, paving the way for further growth. “The addition of Klement’s Sausage Company to the Amylu Foods family marks a significant step in our growth strategy,” said Steven Zoll, Chairman & CEO of Amylu Foods. “We are excited to welcome this iconic Wisconsin brand into our portfolio and look…

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How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

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Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is to remedy that. Have you found that ranking in search engines is more difficult lately? Or maybe your link building isn’t driving the top 3 ranking it used to. What does this mean? This doesn’t seem…

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SEO 

Female Founders, Are You Ready To Build A High-Growth Business?

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This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business? If you realize that, yes, you are an entrepreneur at heart and accept that you have many advantages you hadn’t previously even considered, there is a decision to be made: Do you want to be an entrepreneur? Are you truly passionate about building a business that could change everything and make the lives of your customers-to-be infinitely better? This is…

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Google Performance Max For Marketplaces: Advertise Without A Website

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Highlight Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces. The official Google Ads Help documentation states: “Performance Max for Marketplaces helps you reach more customers and drive more sales of your products using a marketplace. After you connect your Google Ads account to the marketplace, you can create Performance Max campaigns that send shoppers to your products there.” The move acknowledges the growing…

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What Is Programmatic Advertising? How Does It Work?

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Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are the days of casting wide audience nets and hoping for the best returns. In a digitally dynamic world, programmatic stands out as a blend of efficiency and effectiveness. What Is Programmatic Advertising? Programmatic advertising uses automated…

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BofA Survey: Majority of Small and Mid-Sized Business Owners Anticipate Revenue Growth This Year

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Business and Economic OutlookWhen looking at attitudes concerning the national economy, business owners’ outlooks varied by the size of their business: 75% of mid-sized business owners expect the national economy to improve over the next 12 months, while just 33% of small business owners expect the same. Mid-sized business owners (MSBOs) maintain a positive business outlook: 87% believe their revenue will increase over the next 12 months. 80% plan to expand their businesses in the year ahead. 69% plan to hire over the next 12 months. 84% said their revenues…

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Google Ads Introduces Customizable Automation With “Solutions”

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Highlights Google Ads introduces “Solutions” for simplified campaign management and automation. “Solutions” offers customizable templates for various advertising tasks, accessible to all skill levels. Advertisers can easily create, monitor, and modify “Solutions” to optimize their campaigns efficiently.   Key Features Of Solutions Solutions offers a range of customization options for generating reports, allowing you to filter data by various dimensions such as campaign, ad group, or keyword. Advertisers can also set flexible budgets, manage negative keyword lists across their accounts, sort data by metric, and export reports in formats like…

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SEO 

Google Declares It The “Gemini Era” As Revenue Grows 15%

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Highlights Alphabet grew revenue 15% year-over-year. AI is the strategic focus, with plans to integrate generative AI into Search. Company is reorganizing AI teams under DeepMind to accelerate “Gemini era” innovations. Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai.   The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.…

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google 

Google Revised The Favicon Documentation

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    Google revised their Search Central favicon documentation with additional wording that makes it more understandable   Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy form of favicon and the latest version of it. Favicon A favicon is a visual representation of a site and when properly executed it can draw attention to itself in the search…

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