2024 - Page 2 of 12 - Latest News, Headlines at Peter Zmijewski

Female Founders, Are You Ready To Build A High-Growth Business?

May 4, 2024 news

This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business? If you realize that, yes, you are an entrepreneur at heart and accept that you have many advantages you hadn’t previously even considered, there is a decision to be made: Do you want to be an entrepreneur? Are you truly passionate about building a business that could change everything and make the lives of your customers-to-be infinitely better? This is…

Google Performance Max For Marketplaces: Advertise Without A Website

May 3, 2024May 7, 2024 news

Highlight Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces. The official Google Ads Help documentation states: “Performance Max for Marketplaces helps you reach more customers and drive more sales of your products using a marketplace. After you connect your Google Ads account to the marketplace, you can create Performance Max campaigns that send shoppers to your products there.” The move acknowledges the growing…

Marketing

SMART Goals: How To Write Effective Goals With Examples

May 2, 2024May 11, 2024 news

What Are SMART Goals? The acronym for SMART goals stands for: Specific. Measurable. Attainable or Achievable. Relevant. Time-Bound.Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan.For example, most business owners have a common goal of increasing profits. But that isn’t a SMART goal due to its lack of specificity – there is nothing specific to strive for or measure.We will go deeper into the components of building a…

What Is Programmatic Advertising? How Does It Work?

May 1, 2024 news

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are the days of casting wide audience nets and hoping for the best returns. In a digitally dynamic world, programmatic stands out as a blend of efficiency and effectiveness. What Is Programmatic Advertising? Programmatic advertising uses automated…

BofA Survey: Majority of Small and Mid-Sized Business Owners Anticipate Revenue Growth This Year

April 29, 2024May 7, 2024 news

Business and Economic OutlookWhen looking at attitudes concerning the national economy, business owners’ outlooks varied by the size of their business: 75% of mid-sized business owners expect the national economy to improve over the next 12 months, while just 33% of small business owners expect the same. Mid-sized business owners (MSBOs) maintain a positive business outlook: 87% believe their revenue will increase over the next 12 months. 80% plan to expand their businesses in the year ahead. 69% plan to hire over the next 12 months. 84% said their revenues…

Google Ads Introduces Customizable Automation With “Solutions”

April 27, 2024 news

Highlights Google Ads introduces “Solutions” for simplified campaign management and automation. “Solutions” offers customizable templates for various advertising tasks, accessible to all skill levels. Advertisers can easily create, monitor, and modify “Solutions” to optimize their campaigns efficiently. Key Features Of Solutions Solutions offers a range of customization options for generating reports, allowing you to filter data by various dimensions such as campaign, ad group, or keyword. Advertisers can also set flexible budgets, manage negative keyword lists across their accounts, sort data by metric, and export reports in formats like…

SEO

Google Declares It The “Gemini Era” As Revenue Grows 15%

April 26, 2024 news

Highlights Alphabet grew revenue 15% year-over-year. AI is the strategic focus, with plans to integrate generative AI into Search. Company is reorganizing AI teams under DeepMind to accelerate “Gemini era” innovations. Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase year-over-year, exceeding Wall Street’s projections.…

google

Google Revised The Favicon Documentation

April 25, 2024 news

Google revised their Search Central favicon documentation with additional wording that makes it more understandable Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy form of favicon and the latest version of it. Favicon A favicon is a visual representation of a site and when properly executed it can draw attention to itself in the search…

SEO

Google Explains A Weird Domain Migration Outcome

April 24, 2024 news

Google’s John Mueller offers insight into why three related domain name migrations had different outcomes despite following equal process Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top level domains (ccTLDs). The ccTLDs were .fr (France), .be (Belgium), and .de (Germany). The project was…