January 2024 - Latest News, Headlines at Peter Zmijewski

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

January 31, 2024February 16, 2024 news

Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching. The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Let’s explore why…

Docket, formerly Bezlio, Celebrates Rebranding and Launch of Revolutionary Manufacturing Productivity Platform

January 30, 2024February 15, 2024 news

Industry-leading software firm, Bezlio, has proudly launched its new identity, Docket. The rebrand goes beyond a simple name change and represents the most significant expansion in the platform’s functionality since the company’s establishment in 2016. Docket is a frontline operations platform, custom-designed to meet the specific needs of shop floor workers in the manufacturing sector. The newly-launched platform is set to streamline manufacturers’ operations, enhance collaboration, and deliver real-time data insights through common ERPs. “Prior solutions often focused attention towards business-centric strategies, unintentionally neglecting the unique and practical needs of frontline workers,” said Gerald…

google

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

January 29, 2024February 15, 2024 news

This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge. Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers. Why we care. If your GBP has unexpectedly stopped generating leads, it…

business

Integro Bank’s February CEO Club Event Provides Small Business Leaders and Entrepreneurs an Opportunity to Learn About Cultivating Partnerships and Winning RFPs Integro Bank Logo (PRNewsfoto/Integro Bancorp Inc.)

January 27, 2024February 15, 2024 news

Integro Bank is honored to announce a special CEO Club event. The event, “Navigating the Entrepreneurial Horizon, Taking That Leap of Faith to Win with Partnerships & RFPs” will be featuring speaker Ron Williams, an award-winning business owner, decorated Desert-Storm Era U.S. Air Force Veteran, who was inducted into the Arizona Veterans Hall of Fame, and recipient of the Arizona “Lifetime Achievement Award.” Integro CEO Club Guest Presenter, Ron Williams Thomas J. Inserra, CEO & President, Integro Bank Transitioning from an employee to being an entrepreneur is a journey filled…

business

Europe Satellite and Spacecraft Subsystem Industry Report 2023-2033: New Space Business, 3D Printing Revolutionizing the Industry, Changing Landscape of Space Composites

January 26, 2024February 14, 2024 news

The “Europe Satellite and Spacecraft Subsystem Market – Analysis and Forecast, 2023-2033” report has been added to ResearchAndMarkets.com’s offering. The Europe satellite and spacecraft subsystem market based on satellite subsystem is estimated to reach $12.06 billion by 2033 from $2.59 billion in 2022, at a growth rate of 6.78% during the forecast period 2023-2033 The market for satellite and spacecraft subsystems in Europe has grown significantly in recent years as a result of new applications, ongoing technological improvements and substantial investments and a dedicated emphasis on research and development aimed at introducing innovative and cutting-edge solutions. The primary engine of this growth…

google

How each Google Ads bid strategy influences campaign success

January 25, 2024February 14, 2024 news

Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals. Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign…

Marketing

African Mining Indaba 2024: SANY’s 22nd Year Serving the Passionate Land

January 24, 2024 news

African Mining Indaba 2024 will take place at the Cape Town International Convention Centre (CTICC) from 5-8 February. With the theme “Globalized SANY, Digitalized SANY, Decarbonized SANY, Localized SANY”, SANY will be on site at stand L41 to discuss its latest technology and targeted sustainable mining solutions with customers. African Mining Indaba 2024 SANY’s 22nd Year Serving the Passionate Land “We are excited to present our mining solutions to professionals who gather from across the world to attend a single event. The event allows us to interact with customers, all of…

SEM

Lawsuit: Meta placed ads next to content sexualizing minors

January 23, 2024 news

Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care. Placing ads alongside illegal content poses a serious threat to brand safety. The potential fallout not only includes reputational damage but also significantly diminishes the chances of an ad reaching its intended audience, likely causing a significant impact on ROI. The claim. New Mexico…

Technology

Rythmia Life Advancement Center Launches RLife App, The First of its Kind Integration Program, Empowering Guests to Achieve Greater Impact and Growth from Their Plant Medicine Experience

January 22, 2024 news

Rythmia Life Advancement Center, the world’s first medically licensed plant medicine-based transformational center, is excited to announce the launch of its newest innovation, the RLife App. Integration is the vital process of weaving insights, breakthroughs, and newfound wisdom achieved during Ayahuasca ceremonies into the fabric of everyday life. Since Rythmia’s inception in 2016, extensive on-site preparation and integration support has been a hallmark of the Rythmia Way program. Now, RLife expands the time-tested Rythmia Way program by supporting guests post-stay through an expert-curated, intensive 90-day integration program and ongoing lifetime access…

World

The Law Offices of Frank R. Cruz Continues Investigation of GrafTech International Ltd. (EAF) on Behalf of Investors

January 20, 2024 news

The Law Offices of Frank R. Cruz continues its investigation of GrafTech International Ltd. (“GrafTech” or the “Company”) (NYSE: EAF) on behalf of investors concerning the Company’s possible violations of federal securities laws. If you are a shareholder who suffered a loss, click here to participate. On September 16, 2022, after the market closed, GrafTech disclosed that operations had been temporarily suspended at its graphite electrode manufacturing facility after an inspection by the State Attorney’s Office for the Secretary of the Environment for the State of Nuevo León. The Company’s International operating license in Mexico was also determined…