How To Address Middle And Bottom Of Funnel Pain Points
Drive pipeline velocity with playbooks to effectively address the most common middle and bottom of funnel lead pain points. The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ top priorities have shifted from personalized outreach to generating sales-ready leads and driving pipeline opportunities. This likely results from a…
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