A guide to Google Ads for regulated and sensitive categories

Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness. Understand Google Ads policies Google’s comprehensive policies ensure a safe and positive experience for users, advertisers and publishers. Knowing these policies is the first step to successful advertising in challenging niches. Google Ads policies on sensitive categories Google Ads policies are designed to protect users from harmful, deceptive or inappropriate content. For sensitive categories, these policies are often more stringent and specific. They cover various aspects of advertising, including ad content, targeting and landing…

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