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Month: July 2024

Consumer Usage Of Social Media Platforms Is Shifting (Again)

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According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of this survey included 1,009 US consumers and 1,050 UK consumers who have at least one social media account and follow at least five brands on social media. So, this isn’t a global sample. And since the US…

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Sebi asks stockbrokers to set up institutional mechanism to tackle fraud, market abuse. All you need to know

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Capital market regulator Securities and Exchange Board of India (Sebi) directed stockbrokers to establish an institutional mechanism to detect and prevent fraud and market abuse. The initiative aims to instil confidence in the securities market. The Sebi circular, released on Thursday, states that its provisions will come into force in a risk-based, staggered manner to ensure smooth adoption by all stockbrokers. The brokerages will get sufficient time, based on their size, to make necessary changes. It is worth remembering that Sebi on May 22 released a master circular for stockbrokers, listing a range…

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Marketers brace for impact of summaries in Apple Mail, Gmail

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Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketers. Apple’s latest iOS update introduced email categorization, Smart Replies, and AI-generated summaries. The updates come on the heels of Google introducing a similar “Summarize this email” feature. Both moves make it possible for users to see…

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Technology 

NASA Awards Support STEM Research at Minority Serving Institutions

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NASA has selected 23 minority-serving institutions to receive $1.2 million to grow their research and technology capabilities, collaborate on research projects, and contribute to the agency’s missions for the benefit of humanity. Through NASA’s Minority University Research and Education Project (MUREP) Partnership Learning Annual Notification (MPLAN) award, selected institutions will receive up to $50,000 each for a six-month period to work directly on STEM projects with subject matter experts in NASA’s mission directorates. A photo of MPLAN principal investigator awardees from various minority-serving institutions at the 2023 NASA Better Together conference in San Jose,…

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Google Ads unveils major updates to search query matching

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The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads. Improved visibility in search term reports. Misspelled search queries are now reported with the correctly spelled search…

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