Google Says These Are Not Good Signals

Google’s Gary Illyes’ answer about authorship shared insights about why Google has less trust for signals that are under direct control of site owners and SEOs and provides a better understanding about what site owners and SEOs should focus on when optimizing a website. The question that Illyes answered was in the context of a live interview at a search conference in May 2024. The interview went largely unnoticed but it’s full of great information related to digital marketing and how Google ranks web pages. Authorship Signals Someone asked the…

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