Better RSA creation and optimization in 3 steps
Learn key mistakes to avoid when running Google responsive search ads, plus expert optimization tips to enhance your ad strategy. Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers face with RSAs, which make a difficult task even harder. Explore these common RSA mistakes and catch the full session replay to turn your ads around. Mistake 1: You’re looking at the wrong metrics You’ve heard a million times that you need to use the “right…
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