TikTok partners with Amazon for in-app shopping
TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds. Users who link their TikTok and Amazon accounts can complete purchases within TikTok. The integration will show real-time pricing, Prime eligibility, delivery estimates and product details. The big picture. Amazon is…
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