Google SA360 now supports Microsoft automated bidding
Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns. Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. How it works: Microsoft automated bidding optimizes bids at the auction level in real-time. Advertisers can use Floodlight conversion data to enhance performance on Microsoft search and shopping campaigns. Campaigns can be included in cross-channel…
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