Yelp sues Google, alleging illegal dominance of local search SEO 

Yelp sues Google, alleging illegal dominance of local search

The lawsuit alleges illegal monopoly practices related to local search and local search advertising. A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be…

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